From Search Engine to Answer Engine: The New Rules of Online Visibility
For more than two decades, the formula for online visibility was straightforward. A potential customer typed a query into a […]
Query Fan-Out Explained: Why AI Search Reads Your Site Differently to Google
When someone types a question into ChatGPT, Perplexity, or Gemini, something happens before the answer appears that most brands have
The Way People Find Your Business Is Changing Right Now
How the shift to agentic search is rewriting the rules for every small and medium business. Around 93 percent of
The Unseen Funnel: How AI Mentions Drive Revenue Without Clicks
The Unseen Funnel describes the buyer journey that now happens before a click occurs, through AI-generated answers, brand mentions in
AI & Retrieval, Search Evolution & SEO
AI Search Visibility for Healthcare and Life Sciences Brands
How Patient and Buyer Search Behaviour Is Changing — and What It Means for Your Content Strategy In healthcare, the
Before the Algorithm Changed, There Was Always a Human
Three numbers changed how I think about search strategy. The average Google search query: 3 to 5 words. The average
Make Your Website More Visible in AI Search Results With llms.txt
Many websites right now are invisible to AI systems not because their content is poor, but because AI crawlers have
What Is MCP and What Does It Mean for Your Brand’s AI Visibility?
There is a conversation happening in enterprise marketing right now that most brands are not part of yet. It is
AI & Retrieval
How Perplexity Decides What to Cite: A Guide for Brands
Perplexity decides what to cite based on a real-time web retrieval process that favours sources with clear entity signals, high-quality
AI & Retrieval
Google AI Overviews: What They Are and How to Appear in Them
Google AI Overviews are AI-generated summaries that appear at the top of Google search results pages, synthesising information from multiple