The Evidence Gap Stopping AI From Recommending You
What Do a Coworking Space, a Therapist and a Local Council Actually Have in Common? Nothing, on paper. But the […]
AI & Retrieval, Authority & Trust
AI & Retrieval
Does Schema Markup or llms.txt Actually Get You Cited by AI Search?
No. Schema markup and llms.txt make your site easier for an AI system to read. Neither one makes that system
AI & Retrieval, Authority & Trust
Why E-E-A-T Matters More in the AI Era
E-E-A-T hasn’t been made irrelevant by AI search. It’s been turned from a guideline humans used to judge quality into
AI & Retrieval, Authority & Trust, Search Evolution & SEO
Traditional SEO helps you rank. Generative Engine Optimisation helps you get recommended.
This is the full GEO framework I use with clients, plus a worked example of what it returns for a
AI & Retrieval
AI Referral Traffic: The Line Missing From Your Analytics
How to Track ChatGPT, Perplexity and AI Search Visitors in GA4 To start, open Google Analytics… Open Google Analytics. Go
AI & Retrieval
How To Get Cited by Claude
When someone asks Claude who to trust in your category, what does it say? Quick answer: Claude decides who to
AI & Retrieval, Search Evolution & SEO
From Search Engine to Answer Engine: The New Rules of Online Visibility
For more than two decades, the formula for online visibility was straightforward. A potential customer typed a query into a
AI & Retrieval, Search Evolution & SEO
Query Fan-Out Explained: Why AI Search Reads Your Site Differently to Google
When someone types a question into ChatGPT, Perplexity, or Gemini, something happens before the answer appears that most brands have