AI & Retrieval, Authority & Trust, Search Evolution & SEO
Traditional SEO helps you rank. Generative Engine Optimisation helps you get recommended.
This is the full GEO framework I use with clients, plus a worked example of what it returns for a
AI & Retrieval, Search Evolution & SEO
From Search Engine to Answer Engine: The New Rules of Online Visibility
For more than two decades, the formula for online visibility was straightforward. A potential customer typed a query into a
AI & Retrieval, Search Evolution & SEO
Query Fan-Out Explained: Why AI Search Reads Your Site Differently to Google
When someone types a question into ChatGPT, Perplexity, or Gemini, something happens before the answer appears that most brands have
AI & Retrieval, Search Evolution & SEO
The Way People Find Your Business Is Changing Right Now
How the shift to agentic search is rewriting the rules for every small and medium business. Around 93 percent of
AI & Retrieval, Authority & Trust, Content & Creative Strategy, Search Evolution & SEO
The Unseen Funnel: How AI Mentions Drive Revenue Without Clicks
The Unseen Funnel describes the buyer journey that now happens before a click occurs, through AI-generated answers, brand mentions in
Search Evolution & SEO
The SEO Audit Isn’t Broken. The Brief Is.
Gartner projected that traditional search engine volume would fall by 25 percent by 2026. That number is now here, and
AI & Retrieval, Search Evolution & SEO
AI Search Visibility for Healthcare and Life Sciences Brands
How Patient and Buyer Search Behaviour Is Changing — and What It Means for Your Content Strategy In healthcare, the
AI & Retrieval, Content & Creative Strategy, Search Evolution & SEO
Before the Algorithm Changed, There Was Always a Human
Three numbers changed how I think about search strategy. The average Google search query: 3 to 5 words. The average
Content & Creative Strategy, Search Evolution & SEO
Why Your B2B SEO Is Generating Traffic But Not Pipeline (And How to Fix It)
After 15 years working in enterprise SEO, I’ve seen the same pattern repeat itself in almost every B2B content audit