The Human Algorithm Playbook.
60+ pages of what actually works in AI search right now. Entity authority. Content architecture. Structured data. Discovery platforms. A complete framework, not theory.
AI Search Has Changed Everything. Most Guidance Hasn't Caught Up.
Your buyers are asking ChatGPT, Perplexity, Claude, and Google AI Overviews instead of Googling. If you're not in those AI responses, you're invisible - regardless of your Google rankings. But most visibility advice is still built for 2020. This fills that gap.
AI search is still early. The businesses that build visibility and entity authority now - while most competitors are still focused purely on Google - will dominate AI recommendations in their category for years. The sooner you understand how to actually do that, the sooner you build the advantage.
What's in the Playbook
Five Core Sections
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The AI Search Landscape in 2026
How ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews actually work. What they look for. Why traditional SEO alone isn't enough anymore.
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Entity Authority Building
What entity-based search means and the practical steps to establish your brand as a recognized, trusted entity that AI systems recommend.
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Schema and Structured Data
The types that matter for AI retrieval. How to implement them without a developer. Which shortcuts cost you visibility.
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Content Architecture for AI
How to structure what you write so it gets picked up by AI tools. The content formats that actually get cited. Which platforms matter most.
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The 90-Day Action Plan
A prioritised sequence of actions you can hand to your team and start implementing week one. Quick wins. Medium-term plays. Long-term authority building.
Written by Jason Morris
15+ years of hands-on SEO, AEO and AI search experience across enterprise, agency, in-house, startup, and consulting contexts. The guidance in this playbook is built from what actually works - across different industries, stages, and business models - not from theory or automation tools.
Every section is grounded in real pattern recognition. You'll recognise the frameworks and approaches if you've followed the work on LinkedIn, Reddit, or the Sticky Frog blog.
The playbook is built for solo operators, founders, and small teams who want to understand what's changed and what to do about it - without needing to hire someone.
Built for Self-Directed Operators
The Playbook is for people who want to understand how AI search works and what to do about it - without hiring someone to do it for them. It's not a course. It's not a video series. It's a reference guide built for practical implementation.
You'll get value if you:
- ✓ Run your own business or are responsible for visibility
- ✓ Want to understand AI search before investing in it
- ✓ Prefer to learn independently, at your own pace
- ✓ Need a framework you can share with your team
- ✓ Are tired of generic, one-size-fits-all advice
This probably isn't right if you:
- • Want someone to implement this for you
- • Need 1:1 guidance tailored to your specific situation
- • Prefer video content over written guides
- • Need ongoing support and check-ins
Simple. Clear. Instant Access.
- 60+ page comprehensive guide
- Five core sections covering AI search strategy
- Structured data implementation guide
- 90-day action plan (ready to implement)
- Instant PDF download
- Lifetime access to all future updates
Frequently Asked
What format is it in?
The Playbook is a PDF. Download it immediately after payment, and you can read it on any device - laptop, tablet, phone. Search it, annotate it, share sections with your team.
Is this a general overview or specific guidance?
It's specific practical guidance. Every section includes real examples, implementation steps, and common mistakes to avoid. It's written to be actionable immediately - not abstract theory.
How current is this?
Written in 2026 for how AI search actually works right now. It covers the current state of ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and how their recommendation systems work. As these systems change, the playbook is updated - and you get all future updates included.
Can I share this with my team?
Yes. The 90-day action plan especially is built to be handed to your team and executed together. One purchase includes permission to share with anyone on your team.
What if I want more hands-on help?
The Playbook is the self-serve foundation. If you want 1:1 strategy session tailored to your business, the Strategy & Roadmap (£499) is built exactly for that. Many people start with the Playbook, then book a strategy session once they understand the landscape better.
Is there a money-back guarantee?
Read the preview sections on this page - they give you a clear sense of the depth and style. If you buy and genuinely don't find value within 14 days, email support@stickyfrog.io and we'll refund you. No questions.
Understand AI Search. Then Build for It.
60 pages of practical, human-authored guidance on what actually works in AI search. No fluff. No theory. Just what to do and why. £9.99. Instant access.
Get the Playbook - £9.99