The Search Landscape is
Changing Shape.
As discovery moves from links to AI retrieval, traditional SEO is only half the story. The Human Algorithm is your roadmap to building authority that AI systems can't ignore.
The strategic intersection where human expertise is converted into machine-readable authority.
In the AI era, search engines no longer just index keywords. They retrieve knowledge based on recognised entities. The Human Algorithm is the framework used by Sticky Frog to ensure a brand's unique expertise is structured, cited, and recognised by large language models as the canonical source for their niche.
Machines observe patterns. Humans create them. By optimising for the Human Algorithm, we build visibility that persists even when traditional search analytics go dark.
Start here.
The Search Visibility Stack
The three-layer framework that underpins everything on this site. If you read one thing, make it this.
The Passage Economy
In the AI era, utility is modular. Visibility is no longer about owning the destination. It's about owning the most retrievable explanation.
The Way People Find Your Business Is Changing Right Now
The query fires. The AI answers. The user moves on. No click, no session, no attribution, no evidence, as far as most analytics dashboards are concerned...
Read article →The Unseen Funnel: How AI Mentions Drive Revenue Without Clicks
The query fires. The AI answers. The user moves on. No click, no session, no attribution, no evidence, as far as most analytics dashboards are concerned...
Read article →Before the Algorithm Changed, There Was Always a Human
Google did not invent the preference for authoritative content. It responded to the fact that people were clicking away from thin pages.
Read article →What AI Visibility Actually Looks Like In Practice
"Traditional SEO was working. The last thing you do when something is working is replace it."
Read article →The Recognition Layer: Why AI Trust is Earned Everywhere (Except Your Website)
The Recognition Layer is the filter AI systems use to decide which entities are widely acknowledged as credible.
Read article →Why AI Discovery Is Becoming Search's Second Layer
The conversation around AI and search has been stuck in speculation. New data changes the frame entirely: AI is already half the size of traditional search, and most of it is invisible to your analytics.
Read article →The Authority Graph: How AI Decides Which Brands Get Found
For two decades, SEO meant links. AI has replaced that model with something more complex: a web of entity associations, trust signals, and structured knowledge that determines what gets cited.
Read article →The Passage Economy: Why AI Systems Retrieve Paragraphs, Not Pages
In the AI era, utility is modular. Visibility is no longer about owning the destination. It's about owning the most retrievable explanation.
Read article →The Signals That Influence AI Retrieval
How AI systems decide which sources appear in answers. As AI search becomes standard, a subtle but seismic shift is underway in how authority is measured.
Read article →The Entity Layer: Why AI Systems Prioritise Brands Over Web Pages
SEO used to be document vs document. AI has changed the game to entity vs entity. Understanding this shift is the foundation of everything that follows.
Read article →The Citation Economy: Why Mentions Matter More Than Links
For twenty years, the backlink shaped the internet. In the AI era, a new currency has emerged: the citation. Here's what has changed and what it means for your visibility strategy.
Read article →Google AI Mode Has Changed the SEO Playbook. Here Is What That Actually Means for Your Business
I have been tracking this shift closely across client accounts and my own research, and the direction is clear. The brands winning in AI-driven search are...
Read article →What Is GEO? The Complete Guide to Generative Engine Optimisation
GEO is not a replacement for SEO. It is the next layer built on top of it, and understanding the difference between the two, and precisely how they relate, is the starting point for any brand...
Read article →Entity SEO: Why Search Is Moving from Keywords to Knowledge
Entity SEO is the strategic process of structuring your brand so that search systems understand who you are, what you do, and which topics you are genuinely authoritative about.
Read article →The Death of Information SEO: Why "What Is" Content Is a Liability in the AI Era
The definition article was the backbone of organic growth for a decade. AI has made it obsolete overnight. Here's what replaces it.
Read article →Why Modern Search Strategy Is Bigger Than SEO
For two decades, search strategy meant SEO. That framing is now too narrow. The brands winning in 2026 are thinking across every layer of how their audience discovers them.
Read article →Organic Traffic Isn't Just Falling, It's Changing Shape
Traffic isn't disappearing. It's changing shape. The platforms where your audience finds information have multiplied, and most analytics only see one of them.
Read article →Behavioural Visibility: Why SEO Isn't What You Think Anymore
Reading momentum in search behaviour is as important as reading rankings. The signals that predict where visibility is heading are already visible, if you know where to look.
Read article →Search Everywhere Optimisation
Search is everywhere: in apps, in AI chat interfaces, in community forums. Optimising for one platform while ignoring the others is a strategy for slow irrelevance.
Read article →The Architecture of Authority: Why Your Content Strategy is a Library, Not a System
A content system is a structured knowledge network where every piece has a defined role, hub or spoke, commercial anchor or topical authority builder...
Read article →The Campaign Was Good. But Something Felt Off.
Why metrics and strategy can be technically correct and still miss the point entirely. The gut feeling that something is wrong is often the most important data point in the room.
Read article →When Still Images Start Breathing
What turning MidJourney art into VEO3 video taught me about creative technology and what it means for brands trying to build genuine emotional presence.
Read article →You aren't losing traffic. You're losing visibility in a channel you can't measure. Standard analytics were built for a world where every search left a trace. That world has changed.
Get a free visibility snapshot →Want to put this into
practice?
A Search Visibility Strategy Audit applies the framework directly to your brand, with a prioritised roadmap and a 90-minute strategy call.