Search & AI Visibility, Made Simple

Search has evolved.
Has your business?

Customers used to just Google you. Now they're asking ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews too, and most businesses are invisible to all of it. We help you get found wherever people are searching, in plain English, at a price that makes sense for where you are.

Get your free Snapshot See how we help

Includes quick win recommendations you can act on straight away.

Google
AI Assistants
Everywhere Else
stickyfrog.io — visibility snapshot Your Search Visibility Snapshot Strong on Google. Barely visible anywhere AI looks. 62 / 100 1 LAYER 1 · TRADITIONAL SEARCH Google Search Presence Ranking for your core local search terms STRONG Core Web Vitals & Technical Health Site speed, mobile experience and crawlability GOOD 2 LAYER 2 · DISCOVERY PLATFORMS LinkedIn Presence Activity and authority on the platform your buyers trust MODERATE YouTube & Video Presence Being found in video search and recommendations WEAK Reddit & Community Mentions Being referenced in the communities AI trusts most NOT FOUND 3 LAYER 3 · AI RETRIEVAL ChatGPT & Perplexity Citations Being named directly in AI chat answers NOT FOUND YET Google AI Overview Mentions Appearing when Google's AI answers questions directly NEEDS WORK AI Sentiment & Brand Description How accurately AI tools describe what you actually do UNCLEAR 2 strong. 3 need work. 3 missing entirely. A full breakdown of all 8 areas, specific to this business. Quick win recommendations included Specific, prioritised actions you can put in place straight away see your own, free →
527%
More AI-driven traffic for businesses that get the basics right early, before competitors catch on
60%
Of searches end with no click at all — AI answers the question directly, so if you're not part of that answer, you're invisible
3-5x
More places to be discovered for businesses visible beyond Google, across AI assistants and other platforms
The new competitive edge
Using ChatGPT, Claude or Perplexity yourself isn't a strategy. Knowing how to get your business recommended by them is, and that's exactly where most are currently being left behind.
The shift in search

The New Era of Business Search.
AI & SEO, Combined.

Google rankings used to be the whole game. Now AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews are answering questions directly, and recommending some businesses over others. The businesses getting recommended are the ones that have made it easy for AI to find, understand and trust them. Most haven't started.

This isn't about SEO disappearing. It's about a new layer being added on top of it, and about who gets found in that new layer. The good news: most of your competitors haven't started either, so there's still time to get ahead.

Traditional Search Discovery Platforms AI Assistants

Most businesses are only set up for the bottom layer.

6 of 10
searches now end without a click. AI answers the question before your website gets seen.
Early days
Most small businesses haven't started building AI visibility yet, which means there's a genuine head start available to those who do.
Real businesses, real results

Don't take our word for it.
Take theirs.

“

We used to rely entirely on word of mouth and a Google listing nobody had touched in two years. Within ten weeks, ChatGPT and Perplexity started recommending us by name when people asked about coworking spaces in the city. Some enquiries now arrive already knowing exactly who we are.

Megan Webb
Founder, Harbour Collective Coworking
Result+38% tour enquiries in 10 weeks
“

I'm one person with no marketing budget, so it needed to work without taking over my week. Jason rebuilt how my site answered the questions people actually type, like finding a therapist for anxiety nearby. I'm now appearing in AI Overviews for three of those exact searches.

Clare Whitfield
Integrative Therapist, Whitfield Therapy
ResultNew enquiries nearly doubled in 3 months
“

We needed residents to actually find the consultation page, not just our homepage. Jason restructured it to answer the real questions people were searching, like opening dates and how to give feedback. Several residents told us they'd found it by asking ChatGPT directly.

Tom Pearce
Community Projects Officer, Elmsworth Borough Council
ResultConsultation responses nearly 3x faster

Placeholder testimonials shown with illustrative figures, pending sign-off from real clients.

How the work happens

Three simple steps.
One clear plan.

Every project follows the same simple path: see where you stand, get a clear strategy, then keep building from there. You'll always know what happens next, and what it costs.

Step 1
Free Snapshot
Free entry point
A personal, expert review of where your business currently stands across Google, AI assistants, and other places customers search. No automated reports, no jargon. Quick win recommendations included. Delivered within 48 hours.
You get: A written report with quick wins
Step 2
Strategy & Roadmap
Fixed price, one-off
A complete, written strategy and 90-day plan built specifically around your business and sector, what to do, in what order, and why. Built for businesses without an in-house marketing team. If you'd like hands-on help executing any part of it, that can be discussed and added too.
You get: Strategy document + 90-day plan
Step 3
Ongoing Support
Optional, monthly
If you'd like continued help putting the plan into action, ongoing monthly support is available, regular check-ins, guidance, and adjustments as things change. No long contracts.
You get: Steady, compounding visibility
What we check

Clear tasks.
Clear outcomes.

Every piece of work has one job and one outcome you can see and understand, not a vague block of consultancy hours.

Visibility Check
A clear review of how your business currently shows up on Google and in AI search results, plus quick win recommendations specific to your business.
Free, with your Snapshot
AI Search Readiness
Identifies which of your pages are likely to be picked up by AI Overviews and chatbots, and what's stopping the rest.
Included in: page report
Website Structure Check
A technical review of how your website is set up so search engines and AI can understand it properly.
Included in: gap report
AI Instructions File
We set up the file that tells AI tools exactly what your business does and how it should be described.
Included in: completed file

Plus competitor reviews, content guidance and more, all explained in plain English, with no hidden extras.

See everything included →
stickyfrog.io/ai-search-readiness-checker AI Search Readiness Checker Paste any page URL to see how ready it is for AI search www.example-business.co.uk CHECK READINESS 78 Crawlable by AI bots Structured data — partial Clear entity information Used to spot gaps before competitors do — try it free on the Resources page

Sample output from one of our free tools — try it yourself on the Resources page

What we offer

Start small.
Grow at your own pace.

Start with a free look at where you stand. Get a clear strategy built around your business. Add ongoing support whenever you're ready. No long contracts, no confusing tiers.

Step 1
Free Visibility Snapshot
A personal, honest look at where your business currently stands in search and AI results. No templates, no automated reports. Quick win recommendations included.
Free
Get your free Snapshot
Step 2 - Most popular
Strategy & Roadmap
A complete, written strategy and 90-day plan built specifically for your business. Everything you need to get started, in the right order.
£499 one-off
See the Strategy
Self-serve
The Human Algorithm Playbook
60+ pages on what actually works in AI search right now, written in plain English, with a 90-day action plan you can run yourself.
£9.99 one-off
Get the Playbook
Ongoing
Monthly Support
Regular guidance and check-ins to help you keep building visibility, month by month. Cancel any time.
£499/mo from
See Monthly Support
For more established SMEs
Search Visibility Audit

A deeper, founder-led diagnostic across all three layers of the Search Visibility Stack, technical SEO, discovery platforms and AI retrieval, with a full 90-day roadmap and a live strategy session. Built for businesses ready to move fast, not just get started.

3-layer diagnostic 90-day roadmap Limited to 3 per month
£699 from
Full Audit from £1,499 — scoped to your business
See the Audit
Common questions

Before you ask,
here's the honest answer.

What's the difference between SEO, AEO and GEO?
SEO is about ranking on Google. AEO (Answer Engine Optimisation) is about being the answer AI tools like ChatGPT and Google's AI Overviews give when someone asks a question. GEO (Generative Engine Optimisation) covers the wider platforms, like Reddit, YouTube and LinkedIn, that AI tools pull signals from when deciding who to trust. You need all three working together now, not just one.
Do I still need SEO if I'm focusing on AI search visibility?
Yes. AI search visibility is built on top of solid SEO, not instead of it. AI tools still rely on crawlable, well-structured websites to find and trust information. Think of it as a new layer added to the work you already need to do, not a replacement for it.
How much does this cost for a small business?
It depends on what you need. The free Visibility Snapshot costs nothing and gives you an honest starting picture, with quick win recommendations included. A full written strategy starts at £499. Ongoing monthly support starts from £499. There's no single industry-standard price, which is exactly why we publish ours upfront instead of making you ask.
Can a small business actually get mentioned by ChatGPT or appear in AI Overviews?
Yes, and often more easily than you'd think. AI tools care more about clear, well-structured, trustworthy content than they do about domain size or budget. A small business that gets the fundamentals right can outperform a much bigger competitor that hasn't started.
How is Sticky Frog different from an SEO agency?
There's no agency layer. You work directly with Jason, the person doing the actual strategy and analysis, from the first conversation to the final recommendation. No account managers, no junior staff, no handoffs.
How long does it take to see results?
Technical and structural improvements typically show within 4 to 8 weeks. Improvements in how ChatGPT, Claude, Perplexity and Gemini mention your business tend to take 2 to 4 months. This kind of work compounds, so the earlier you start, the further ahead you'll be later.
For bigger ambitions

Running a larger business?
Let's build something custom.

For established businesses, multi-brand operations, or teams who want full hands-on implementation support, we scope a bespoke engagement around your size, sector and goals, the same senior-level thinking, built at enterprise scale.

Enquire about a custom plan
Jason Morris, founder of Sticky Frog and AI search visibility specialist
Who's behind this

Hey, I'm Jason.

I've spent 15 years building search visibility for businesses of every size. Along the way I got obsessed with one question: why do some businesses get found and recommended, while others just don't.

Now I'm using that same thinking, the strategy, the technical depth, the pattern recognition, to help businesses like yours get found, by Google and by AI. No agency overhead, no account managers, no jargon. Just one specialist, working directly with you.

If you're not sure where to start, the free Snapshot is the right first step, complete with quick win recommendations. No sales call, no pressure.

15+ years in search & AI visibility
1 person, start to finish
0 handoffs, ever

Background includes 15+ years' agency-side experience with brands like Toyota Europe, Bupa, EY, Citi and Vodafone, before bringing that same thinking to businesses like yours.

Stay ahead of AI search

The Human Algorithm.
Plain-English insight, weekly.

Practical AI search and SEO advice, explained simply, for business owners and founders who want to understand what's changing before their competitors do. One email, every week.

No spam. No jargon-filled filler. Unsubscribe any time.

The first step is free

Find out where you stand
before your competitors do.

The free Visibility Snapshot takes two minutes to request and gives you an honest, expert picture of where your business stands in search and AI results right now, with quick win recommendations included. No automated report, no commitment, delivered within 48 hours.

Get your free Snapshot See how we help

Free. No commitment. Delivered within 48 hours.

Scroll to Top