Human-Orchestrated AI Marketing

The AI era rewards
orchestrators.
Be one.

AI assistants are choosing which brands to surface, recommend, and cite. The marketing leaders winning right now are not just using AI tools - they are orchestrating agent stacks with human expertise in command. That is what we build together.

Get your free Snapshot See all services
The shift that changes everything
527%
AI-driven referral traffic increase for brands that build the right retrieval signals before their competitors do
~60%
of searches now return zero clicks - AI assistants answer the question directly. Visibility is not enough. Retrieval is the new metric.
3-5x
more discovery touchpoints for brands with orchestrated AI search signals versus those relying on traditional SEO alone
Brands worked with
The new competitive edge
Prompting ChatGPT is not a strategy. Orchestrating a purpose-built agent stack, with a human making the critical judgements, is. That gap is where brands are won and lost right now.
The shift in search

From the click economy
to the recognition era.

Google ranking was the game. AI retrieval is the new one. The brands that AI assistants surface, cite, and recommend are the ones that have built the right entity authority, structured signals, and retrieval foundations. Most brands have not started.

This is not about SEO dying. It is about a fundamental shift in how discovery works - and who controls which brands get found. The window to build a first-mover advantage is still open. Not for much longer.

6 of 10
searches now end without a click. AI answered the question before your website got a chance to.
3 layers
of modern search: traditional results, AI assistants, and discovery platforms. Most brands are only optimised for one.
18 months
is roughly the window. Brands building entity authority and AI retrieval signals now will be very hard to displace.
How the work happens

Three phases.
One orchestration journey.

Every engagement follows the same sequence: understand where you stand, build the foundations, then orchestrate the ongoing work. Each phase has a defined output before the next begins.

Phase 0
Snapshot
Free entry point
A personalised expert review of your current visibility across Google, AI assistants, and discovery platforms. No AI-generated filler. Delivered within 48 hours. The starting point for every engagement.
Output: Written visibility report
Phase 1
Foundation Sprint
Audit + Architect
A 4-week intensive that audits your current AI search position and architects the complete signal stack - schema, entity structure, llms.txt, content architecture. The foundations everything else is built on.
Output: Complete strategic build
Phase 2
Orchestrate
Advisory + Partnership
Ongoing monthly work. Deploying the agent stack, monitoring visibility, adapting the strategy as AI search evolves. Senior thinking embedded in your team, without the agency overhead.
Output: Compounding visibility gains
Agent Directory

Named agents.
Scoped outcomes.

Each engagement is a defined agent with a specific output. Not a vague retainer. Not a general strategy session. Each piece of work is commissioned like a specialist, with a deliverable you can hold.

🔍
Search Visibility Snapshot
Expert review of your current AI and search visibility. The entry point for every engagement.
Free
📊
AI Overview Eligibility
Identifies exactly which pages qualify for AI Overview features and what needs to change.
Deliverable: page report
🏗️
Schema Audit
Full structured data review against AI retrieval requirements. Missing types and priority order.
Deliverable: gap report + brief
📄
llms.txt Build
The machine-readable instructions file AI systems use to understand your brand. Most brands have not built this yet.
Deliverable: completed file

Plus Citation Recovery, Content Brief, Attribution Gap, and more. Each agent deployed in the right order, as part of your overall stack.

View full Agent Directory →
What we offer

Every entry point,
in the right order.

Start free. Build the foundations. Orchestrate the ongoing work. Or start with the Playbook if you want the framework before committing further.

Phase 0
AI Visibility Snapshot
A personalised expert review of your AI search visibility. No templates. No AI filler. Delivered within 48 hours and the starting point for every engagement.
Free
Get your free Snapshot
Self-serve
The Human Algorithm Playbook
60+ pages of what actually works in AI search. Entity building, schema, content architecture, and a 90-day action plan. The framework before the investment.
£9.99 one-off
Get the Playbook
Phase 1
Foundation Sprint
4-week intensive. Audit your current position. Architect the complete signal stack. The structured foundations that make everything else work. Human-orchestrated, agent-delivered.
£4,650 one-off
See the Sprint
Phase 2
Monthly Advisory
Ongoing senior strategic thinking embedded in your team. Three tiers from £499/mo. Deploy the agents, monitor visibility, adapt the strategy. Rolling monthly, no lock-in.
£499/mo from
See Advisory plans
Who does this work
"I have spent 15 years building search visibility for some of the world's most recognised brands. The game has changed. I built Sticky Frog to help marketing leaders navigate it with a human in command, not just another AI tool."
Jason Morris
Founder, Sticky Frog. Search Visibility Consultant.
15+ yearsEnterprise SEO and search strategy
#1 Toyota EuropeRanked for 'hybrid cars' across Europe
Bupa, EY, CitiGlobal brands, complex markets
One specialistNo handoffs. No account managers.
15+
Years in enterprise search strategy and visibility
#1
Toyota Europe ranked for 'hybrid cars' across the continent
8+
Global enterprise brands across 4 sectors
0
Handoffs. One senior specialist does all the work.
The first step is free

Find out where you stand
before your competitors do.

The free Visibility Snapshot takes two minutes to request and gives you a clear, expert picture of where your brand stands in AI search right now. No AI-generated report, no commitment, delivered within 48 hours.

Get your free Snapshot Explore all services

Free. No commitment. Delivered within 48 hours. The starting point for every engagement.

Scroll to Top

Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.