You know what your business says about itself.
You've never seen what AI confirms.
That distance is the gap, and it's why businesses that rank well on Google still never get recommended by ChatGPT, Claude, Perplexity or Google's AI Overviews. I find that gap, show you exactly where it sits, and close it. In plain English, at a price that makes sense for where you are.
Includes quick win recommendations you can act on straight away.
[[ ADD SOURCE for the zero-click figure, e.g. SparkToro / Similarweb, with year. Unsourced numbers are the first thing a larger prospect checks. ]]
Written this month.
Useful this week.
Traditional SEO helps you rank. Generative Engine Optimisation helps you get recommended.
Ranking and being recommended are two different games, and most businesses are only playing one of them. This is the full three-part GEO framework: getting AI crawlers into your site, making your entity unmistakable, and writing content that is actually worth quoting.
AI Referral Traffic: The Line Missing From Your Analytics
Search your GA4 referrals for chatgpt.com. If nothing comes up, that is not good news. How to build an AI channel group, set a baseline today, and understand why page one on Google does not mean ChatGPT will recommend you.
How To Get Cited by Claude
Claude answers from training memory first and only searches the web through Brave when it has to. That single difference changes what visibility requires, and it explains why your Google ranking has surprisingly little to do with it.
From Search Engine to Answer Engine: The New Rules of Online Visibility
For two decades the formula was simple. Type a query, scan a list, pick a link. That formula has broken, and this is what online visibility means now the answer often arrives before the click ever happens.
Why the gap exists.
And why ranking doesn't close it.
Every business website says the same three things: experienced, trusted, different. An AI assistant can't break that tie from your own site, so it goes looking for someone else to confirm it. Reviews, roundups, directories, a thread where a stranger recommended you without being asked. Where it finds confirmation, you get named. Where it doesn't, you get skipped, however well you rank.
That's the gap: the distance between what you say about yourself and what the web independently backs up. It isn't visible in your rankings and it isn't visible in your traffic, which is exactly why most businesses have never measured it. The good news is that most of your competitors haven't either.
Illustrative of the growth curve I look for. Yours will be different.
Most businesses are only set up for the bottom layer.
Find the gap.
Then close it.
Every project follows the same simple path: see exactly where the gap sits, get a clear plan for closing it, then keep building from there. You'll always know what happens next, and what it costs.
Clear tasks.
Clear outcomes.
Every piece of work has one job and one outcome you can see and understand, not a vague block of consultancy hours.
Plus competitor reviews, content guidance and more, all explained in plain English, with no hidden extras.
See everything included →Sample output from one of my free tools. Try it yourself on the Resources page.
Start small.
Grow at your own pace.
Four clear options covering both sides of the work: being found in Google and AI search, and getting your time back with AI systems. Check, plan, build, partner. Start wherever suits, stop whenever you have what you need.
Enterprise engagements start with a scoped, governed pilot: one workstream, defined success metrics, security and data handling documented up front. Fixed-price proposals, priced on scope rather than a rate card, and built on fifteen years of agency-side work on accounts including EY, American Express, Citibank and Toyota Europe.
Prefer to do it yourself? The Human Algorithm Playbook is £9.99, and the Founders Hub and free tools cover the whole methodology for nothing.
Before you ask,
here's the honest answer.
What do you mean by "the gap"?
What's the difference between SEO, AEO and GEO?
Do I still need SEO if I'm focusing on AI search visibility?
How much does this cost for a small business?
Can a small business actually get mentioned by ChatGPT or appear in AI Overviews?
How is Sticky Frog different from an SEO agency?
How long does it take to see results?
Running a larger business?
Let's scope something properly.
For established businesses, multi-brand operations, or teams who want hands-on implementation support, engagements are scoped around your size, sector and governance requirements, with the due diligence questions answered up front.
Hey, I'm Jason.
I've spent 15 years building search visibility for businesses of every size. Along the way I got obsessed with one question: why do some businesses get found and recommended, while others just don't. The answer, almost every time, was the gap between what they claimed and what anyone else confirmed.
Now I use that same thinking, the strategy, the technical depth, the pattern recognition, to find that gap for businesses like yours and close it. No agency overhead, no account managers, no jargon. Just one specialist, working directly with you.
If you're not sure where to start, the free Gap Snapshot is the right first step, complete with quick win recommendations. No sales call, no pressure.
Fifteen years agency-side and in-house at WPP, iCrossing, Dentsu and Adaptavist Group, on accounts including Toyota Europe, EY, American Express, Citibank and Bupa, before bringing that same thinking to businesses like yours.
The Human Algorithm.
Plain-English insight, weekly.
Practical AI search and SEO advice, explained simply, for business owners and founders who want to understand what's changing before their competitors do. One email, every week.
No spam. No jargon-filled filler. Unsubscribe any time.
Find your gap
before your competitors close theirs.
The free Gap Snapshot takes two minutes to request and gives you an honest, expert picture of where your business stands in search and AI results right now, with quick win recommendations included. No automated report, no commitment, delivered within 48 hours.
Free. No commitment. Delivered within 48 hours.