The Evidence Gap Stopping AI From Recommending You
What Do a Coworking Space, a Therapist and a Local Council Actually Have in Common? Nothing, on paper. But the […]
AI & Retrieval, Authority & Trust
AI & Retrieval, Authority & Trust
Why E-E-A-T Matters More in the AI Era
E-E-A-T hasn’t been made irrelevant by AI search. It’s been turned from a guideline humans used to judge quality into
AI & Retrieval, Authority & Trust, Search Evolution & SEO
Traditional SEO helps you rank. Generative Engine Optimisation helps you get recommended.
This is the full GEO framework I use with clients, plus a worked example of what it returns for a
AI & Retrieval, Authority & Trust, Content & Creative Strategy, Search Evolution & SEO
The Unseen Funnel: How AI Mentions Drive Revenue Without Clicks
The Unseen Funnel describes the buyer journey that now happens before a click occurs, through AI-generated answers, brand mentions in
How to Build Brand Authority That Works for Both Google and AI Search
Brand authority has always mattered in SEO. But for most of the past decade, you could approximate it, produce good
Authority & Trust
The Architecture of Authority: Why Your Content Strategy is a Library, Not a System
Many content strategies I audit suffer from the same structural problem: they are libraries, not systems. Marketing teams spend months
Authority & Trust, Content & Creative Strategy
When Still Images Start Breathing
The relationship between creative technology and brand authority is closer than most marketing teams acknowledge. How a brand uses emerging
Authority & Trust
The Campaign Was Good. But Something Felt Off.
There is a category of marketing problem that does not show up cleanly in data. The campaign performs. The metrics