Human-Orchestrated AI Marketing · Phase 1

The Foundation
Sprint.

Four weekly sessions to audit your AI visibility, architect your agent stack foundations, and build the 90-day orchestration roadmap your team can execute. This is where the work begins.

Enquire about the Sprint Consider the audit first
Investment
£4,650
One-off. Includes all sessions and deliverables.
4 x 90-minute strategy sessions
Entity definition and schema setup
Content architecture review
Discovery platform optimisation
AI workflow and tooling guidance
90-day execution roadmap
Monthly tracking template
The Human Algorithm Playbook
Engagements start within 2 weeks of enquiry. A short kick-off call confirms scope and priorities before week one begins.
Audit + Architect
Four weeks to audit your AI visibility, architect your orchestration foundations, and build the roadmap that tells your agents what to do next.
What It Is

The audit tells you what.
The Sprint gets it done.

Most businesses know they need to improve their AI visibility. The challenge is never knowing what to do: it is knowing where to start, which decisions to make, and how to execute without the wrong foundations.

The Foundation Sprint is four weeks of structured strategy work. You bring your team. We bring the decisions, the frameworks, and the senior thinking. By the end, your brand has what it needs to become retrievable: a defined entity, structured content, working schema, and a clear path forward.

This is not consulting in the traditional sense, where you pay for time and get a document. Every session has a specific output. Every week ends with something built, not just discussed.

"Ranking a page is a technical feat. Building recognition is a strategic one. The Sprint is where the strategy becomes structure."

How it differs
Traditional SEO consulting
Ongoing retainer with no defined end
Output is time, not outcomes
Junior team handles most of the work
Templated recommendations
Results unclear for months
The Foundation Sprint
Four weeks. Fixed scope. Clear output.
Every session produces something tangible
One senior specialist throughout
Decisions made for your specific situation
90-day roadmap ready before you finish
Sprint or Audit first? If you are not sure where your visibility currently stands, the Strategy Audit gives you that picture first. If you have already done an audit and need to move into implementation, the Sprint is the right next step. View the Strategy Audit →
The Programme

Four weeks.
Four foundations.

Each session is 90 minutes. Each week ends with specific deliverables, not just notes. The structure is fixed; the content is entirely tailored to your brand, your team, and your competitive landscape.

Week One

Entity foundations and AI audit

We start by understanding exactly where you stand. A live review of your current AI visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Then we define your entity: what your brand is, what it does, and how AI systems should describe it.

Organisation schema written and ready to implement
Entity definition document completed
SameAs link list built and verified
Knowledge Panel signal checklist
Week Two

Content architecture for AI retrieval

How your content is structured matters as much as what it says. We review your key pages, establish answer-first content patterns, identify FAQ opportunities, and restructure content so AI systems can extract clean, citable passages from it.

FAQ schema implemented on priority pages
Content structure recommendations per page type
Answer-directness audit of top 10 pages
Article schema template ready to deploy
Week Three

Recognition signals and distribution

AI systems build trust by observing your brand across the web, not just on your website. We audit your cross-platform presence and build a plan for the recognition signals that matter most for your category: LinkedIn, YouTube, directories, publications, and partnerships.

Cross-platform presence audit completed
Priority platform list for your category
Profile optimisation guide for each platform
Co-citation opportunity list
Week Four

Roadmap, measurement and handover

The final session is about making everything executable. We finalise your 90-day roadmap, set up your monthly AI visibility tracking, agree on success metrics, and hand over everything your team needs to continue building momentum independently.

Prioritised 90-day execution roadmap
Monthly AI visibility tracking template
Success metrics and baseline set
Full session recordings and notes
What You Receive

Everything delivered.
Nothing outstanding.

Every Sprint client receives a complete set of documented deliverables. Not notes, not slide decks. Things your team can act on the next day.

90-Day Execution Roadmap
Your strategic north star for the three months following the Sprint. Prioritised by impact, with time estimates, ownership notes, and the reasoning behind every decision.
Schema markup package
Organisation, FAQ, and Article schema written specifically for your brand. Ready to paste into your site, with implementation notes for your developer or CMS.
Entity definition document
A clear, structured definition of your brand for use across all platforms. How to describe what you do, in the language AI systems recognise as authoritative.
Content architecture guide
Page-level recommendations for restructuring your most important content for AI retrieval. Includes heading hierarchy, FAQ placement, and answer-directness guidelines.
Recognition signals plan
A prioritised list of cross-platform actions specific to your category. Which platforms to focus on, what to optimise, and what co-citation opportunities exist in your space.
Monthly tracking template
A structured spreadsheet for tracking AI visibility, citation mentions, and discovery platform metrics month by month. Set up and pre-populated with your baseline data.
Also included: The Human Algorithm Playbook, full recordings of all four sessions, and a 30-day follow-up check-in call at no additional cost.
Right For You If

Who this is for.

You have an in-house team with the capacity to implement
You want to get your AI visibility foundations right, not just quickly
You have either completed an audit or have a clear enough picture of your starting point
You are a marketing leader who needs clear decisions made, not just options presented
You want everything documented and handed over, not held inside a retainer
You want to understand what you are doing and why, not just be told what to do
Not Right If

When to look elsewhere.

You need someone to do the implementation work for you
You are looking for ongoing managed SEO services
You want results without any internal team involvement
You are very early stage with no existing online presence
Want ongoing support after the Sprint? Many Sprint clients move to the Monthly Advisory to maintain strategic oversight once the foundations are in place. View the Monthly Advisory →
Getting Started

How it works.

Step 01

Enquiry

Fill in the form below. You'll hear back within one working day to discuss your situation and confirm the Sprint is the right fit.

Step 02

Kick-off call

A 30-minute call to understand your business, your team, your current visibility, and what you most want to achieve across the four weeks.

Step 03

Week one begins

Sessions are scheduled for the same time each week. Between sessions, you and your team work through the previous week's action items.

Step 04

Handover

Week four ends with a complete set of deliverables, a 90-day roadmap, and everything your team needs to execute without external dependency.

Track Record

Senior-level strategy.
Real results.

"Technical SEO knowledge that's genuinely unmatched. The results speak for themselves: significant improvements in visibility across every market we targeted together."

EY

"Position one for our most important keyword across five countries, in two months."

Toyota Europe

"Results that truly transformed our search presence across competitive financial keywords."

Citi Bank
Enquire

Let's talk about
your Sprint.

Fill in the form and you'll hear back directly within one working day. We'll have a brief conversation to make sure the Sprint is the right fit before anything is confirmed.

1

Send your enquiry

Takes 2 minutes

2

Direct response

Within one working day

3

30-min kick-off call

Scope, priorities, and scheduling

4

Week one begins

Within 2 weeks of confirmation

Enquire about the Foundation Sprint

Tell us a little about your situation and what you're hoping to achieve.







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    Frequently Asked Questions

    Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

    What is AEO (Answer Engine Optimisation)?

    AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

    Why does AI search visibility matter for B2B businesses?

    B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

    What is the difference between SEO, AEO, and GEO?

    SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

    What is an llms.txt file and does my website need one?

    An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

    How long does it take to see results from AEO?

    AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.