How we work together
One specialist.
Four ways in.
Search visibility, AI search, and the AI systems that run your marketing, handled by one senior specialist. A free Snapshot to see where you stand, a Roadmap if you want the plan, a Sprint if you want it built, and one Partner plan if you want it handled every month. Clear prices, no jargon, no juniors.
15+ years' experience with
Toyota Europe
Bupa
EY
Citi
Vodafone
Deliveroo
Amex
PayPal
Digital Spy
Bensons for Beds
The person agencies put in the pitch meeting. Without the agency around him.
Why one specialist
Enterprise experience.
None of the overheads.
Fifteen years running search and digital strategy for brands like Toyota Europe, Bupa and EY taught me exactly how agencies work. That is why Sticky Frog works differently.
Not this
An agency retainer
You meet the senior strategist once, in the pitch. Then juniors do the work, an account manager relays your questions, and a chunk of your fee pays for the office.
Not this
A dashboard subscription
A tool that scores your problems, charges monthly to watch them, and leaves the actual work to you.
This
The senior specialist, direct
You work with me, Jason, from first call to finished work. The person who did this for enterprise brands, doing it for yours. No handoffs, no juniors, no account layer, no agency overheads in your fee.
The four options
Check. Plan. Build. Partner.
Every engagement covers both sides of the same coin: being found (SEO, AI search, AEO) and getting your time back (AI systems and automation). Start wherever suits, stop whenever you have what you need.
1 - Check
The Snapshot
A free, personal review delivered in 48 hours. Choose the focus: how you show up in Google and AI search, where your week is leaking hours to work AI should be doing, or both. Honest, specific, no automated report.
Free
No call required, no card, no obligation.
Get your free Snapshot
2 - Plan
The Roadmap
A complete written strategy across your visibility and your systems: what to fix, what to build, in what order, and why. Built for your business, runnable by you.
£499 one-off
Credited in full against a Sprint booked within 30 days.
Book a call
3 - Build
The Sprint
30 days, fixed price, done for you. Three workstreams from your Roadmap, delivered on your actual site and tools: answer-block rebuilds, schema, AI referral tracking, content engines, lead handling, reporting. Documented, trained, with 30 days of post-launch support.
£2,499 fixed
£2,000 with your Roadmap credit. Limited to 2 Sprints per month.
Book a call
4 - Partner - Most popular
The Partner
Your senior search and AI specialist, every month. A monthly strategy call, your visibility monitored and maintained, one new build or improvement delivered each month, and a plain-English report of what moved. The work an agency retainer promises, done by the person agencies put in the pitch.
£749/mo
Rolling monthly, cancel any time. Limited places.
Book a call with Jason
Enterprise & custom
Larger organisation, multiple brands, or governance to satisfy?
For enterprise teams the engagement starts with a scoped, governed pilot: one workflow, defined success metrics, security and data handling documented up front, and a clean decision point before anything scales. Fixed-price proposals, procurement-friendly, proven with brands like Toyota Europe, Bupa and EY.
Priced on scope
Talk to Jason about a pilot
Prefer to do it yourself? The Human Algorithm Playbook (£9.99) covers what actually works in AI search with a 90-day plan, the Founders Hub covers the whole methodology for free, and the free tools will get you started. No hard feelings, that's why they exist.
Get the PlaybookHow it works
Each step is optional.
Most people take the path.
1
Snapshot, free
You see exactly where you stand, in plain English, within 48 hours. Your baseline gets recorded so any later work is measurable against it.
2
Roadmap, £499
The full written plan across visibility and systems. Some people run it themselves and I never hear from them again. That's a good outcome.
3
Sprint, £2,499
The top three workstreams from the plan, built on your actual site and tools in 30 days, with your Roadmap fee credited in full.
4
Partner, £749/mo
The engine keeps growing: monitoring, maintenance, one new build a month, and a monthly call to steer it. A year in, you have a machine.
What's covered
Two sides,
one engagement.
Whichever option you choose, the work spans both being found and getting time back. These are the pieces.
Search & AI visibility
How you show up on Google and in ChatGPT, Claude, Perplexity, Gemini and AI Overviews, and what's stopping you.
Technical foundations
Site structure, structured data, crawler access and the llms.txt and schema files that let machines understand you.
Content that gets cited
Answer-first pages and extractable content structured for readers and for the AI systems deciding who to recommend.
Competitor intelligence
Where competitors are found or recommended that you aren't, and exactly why.
Content engines
Draft pipelines, repurposing chains and brand asset generation, with a human approving every word.
Lead handling
Enquiry triage, enrichment, drafted replies and follow-up that happens in minutes, not days.
Reporting, automated
Analytics, Search Console and AI referral traffic compiled into one monthly plain-English report.
Ownership & approval gates
You approve anything that matters, and you own every system, prompt and document outright. No lock-in, ever.
Common questions
Before you get in touch.
Where should I start?
The free Snapshot, always. It costs nothing, takes two minutes to request, and gives you an honest picture within 48 hours. If you already know you want the plan, start with the Roadmap, and it's credited in full if you go on to a Sprint.
Why is there only one monthly plan?
Because more plans mean more time spent choosing and less spent doing. The Partner plan covers what matters every month: monitoring, maintenance, one new build, and a call with the person doing the work. If your needs are bigger than that, we scope custom. If they're smaller, the Sprint plus the Founders Hub may be all you need.
How does £749 a month compare with an agency?
A typical agency retainer for this scope runs £2,000 to £5,000 a month, and the senior person you met in the pitch won't be doing your work. Here, there is no pitch team, no juniors and no office in your fee. One senior specialist, doing the work, accountable to you directly.
Is this AI-generated advice?
No. Every Snapshot, Roadmap and engagement is personally done by me. I use AI systems heavily for production, the same systems I build for clients, but the thinking, the judgement and the accountability are mine. That's the whole philosophy: AI does the labour, a human keeps the judgement.
What's the difference between SEO, AEO and GEO?
SEO gets you ranked in traditional search results. AEO (Answer Engine Optimisation) gets you cited as the answer when someone asks ChatGPT, Perplexity or Google's AI Overviews a question. GEO (Generative Engine Optimisation) builds the wider footprint, across platforms like LinkedIn, YouTube and Reddit, that AI systems draw on when deciding who to trust. In the Search Visibility Stack: Layer 1 is SEO, Layer 2 (Discovery Platforms) is GEO territory, Layer 3 (AI Retrieval) is AEO.
What if my business is very new, or not launched yet?
That's a good time to start, not a reason to wait. Getting the foundations right from day one beats fixing them later, and the free Snapshot will tell you honestly whether you need anything paid at all yet.
How quickly will I see results?
Automation systems save time from the week they go live. Visibility work compounds: technical improvements typically show within 4 to 8 weeks, and changes in how AI tools mention your business tend to take 2 to 4 months. Baselines are recorded before any work starts, so progress is measured in your numbers, not my scorecard.
The first step is free
Find out where you stand
before your competitors do.
The free Snapshot takes two minutes to request and gives you an honest, senior-level picture of where your business stands, in search, in AI results, or in hours lost to work AI should be doing. Delivered within 48 hours. No automated report, no obligation.
Free. No commitment. Delivered within 48 hours.