Enterprise & Regulated Sectors

Search and AI visibility, scoped and governed for larger organisations.

Bigger organisations need more than a Snapshot and a Sprint. They need a defined scope, clear success metrics, and someone who has actually worked inside a matrixed structure before, not just sold into one. That is what a governed pilot is for.

Fixed-price proposals. Priced on scope, not a rate card.

Agency-side background
Fifteen years running SEO and content strategy inside large, matrixed organisations, on accounts including EY, American Express, Citibank and Toyota Europe.
Why a scoped pilot

Not a retainer.
A defined piece of work.

Enterprise engagements do not start with a proposal for "ongoing SEO support." They start narrow, on purpose, so everyone can see what good looks like before anything scales.

Not this
An open-ended retainer
Vague monthly hours, no fixed scope, and a renewal conversation nobody can point to a clear outcome for.
Not this
A full agency team
A pitch team you meet once, then juniors, account managers and a chunk of your fee spent on layers you never speak to.
This
A governed pilot, one senior specialist
One workflow, defined success metrics, security and data handling documented up front, and a clear decision point before anything scales.
How the pilot works

Scope it.
Prove it. Then decide.

Three stages, each with a clear outcome, so nobody is committing to more than the stage in front of them.

Stage 1
Discovery & Scoping
Fixed-price proposal
One workflow is agreed, not the whole account. Success metrics, stakeholders, and security or data handling requirements are documented before any work starts.
You get: A scoped, priced proposal
Stage 2
Governed Pilot
Fixed timeframe
The agreed workflow is delivered against the documented scope, with the same senior specialist doing the work throughout. Progress is visible against the metrics set in Stage 1.
You get: Delivered work, measured against agreed metrics
Stage 3
Decision Point
No obligation
A clear review against what was agreed at the start. Scale to a wider engagement, adjust the scope, or stop. Whichever it is, it is your call, made with evidence in front of you.
You get: A clear next-step recommendation
What's covered

Built for how larger
organisations actually work.

Matrixed stakeholder alignment
Working across senior stakeholders in multiple teams, not just a single marketing contact.
Content and search strategy at scale
Briefing content and technical teams, and holding delivery to standard through QA before anything goes live.
External agency coordination
Briefing and managing external specialist agencies, such as digital PR, and turning their recommendations into actioned work.
AI search readiness (AEO/GEO)
Assessing how corporate content is structured for AI-driven answers, and what is stopping it from being cited.
Security and data handling, documented
What data is touched, how it is handled, and what access is required, all agreed before Stage 1 begins.
Procurement-friendly proposals
Fixed-price, clearly scoped, and documented in a way that fits standard supplier onboarding and approval processes.
Why start here

Agency-side pedigree.
Independent now.

Fifteen years agency-side and in-house at WPP, iCrossing, Dentsu and Adaptavist Group, running SEO and content strategy inside large, matrixed organisations on accounts including Toyota Europe, EY, American Express, Citibank and Bupa. Sticky Frog is a genuinely small, one-person practice, which is exactly why enterprise engagements start scoped: a governed pilot lets you see the standard of work directly, from the same person, before deciding whether to go further.

15+ years agency-side and in-house
1 person, start to finish
0 handoffs, ever
Before you get in touch

The honest,
enterprise-specific answers.

Has Sticky Frog run enterprise engagements before?
Sticky Frog itself is a genuinely small practice, one person, working directly with clients. What sits behind it is fifteen years of agency-side work on enterprise and regulated accounts including EY, American Express, Citibank and Toyota Europe. A governed pilot exists precisely because of that honesty: it lets you see the standard of work on a defined piece of your business before deciding whether to commit further.
How is security and data handling managed?
What data is touched, how it is accessed, and what handling standards apply are all documented and agreed during Stage 1, before any pilot work begins. Nothing is assumed or handled informally.
What does "scoped pilot" actually mean in practice?
One defined workflow, agreed success metrics, a fixed price, and a fixed timeframe. It is deliberately narrower than a full account handover, so both sides can see clear evidence of fit before scaling anything wider.
Can this fit within our procurement process?
Proposals are fixed-price and clearly scoped from the outset, which is generally straightforward to run through standard supplier onboarding and approval processes. Specific procurement requirements are worth raising in the first conversation.
What happens after the pilot?
A clear review against the metrics agreed at the start. From there, the options are to scale into a wider engagement, adjust the scope and run another pilot, or stop. There is no pressure or assumption built into any of those outcomes.
Why one specialist rather than an agency team?
Because the person who scopes the work is the same person who does it, throughout. No pitch team, no handoff to juniors, no account manager relaying questions. It is the person agencies put in the pitch meeting, without the agency around him.
Ready to scope something

Let's define
the first pilot.

A short conversation is enough to work out whether a scoped pilot makes sense, and what it should cover. No obligation, no sales pressure.

Fixed-price proposals. Priced on scope, not a rate card.

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