The Way People Find Your Business Is Changing Right Now
How the shift to agentic search is rewriting the rules for every small and medium business. Around 93 percent of […]
AI & Retrieval, Search Evolution & SEO
AI & Retrieval, Authority & Trust, Content & Creative Strategy, Search Evolution & SEO
The Unseen Funnel: How AI Mentions Drive Revenue Without Clicks
The Unseen Funnel describes the buyer journey that now happens before a click occurs, through AI-generated answers, brand mentions in
AI & Retrieval, Search Evolution & SEO
AI Search Visibility for Healthcare and Life Sciences Brands
How Patient and Buyer Search Behaviour Is Changing — and What It Means for Your Content Strategy In healthcare, the
AI & Retrieval, Content & Creative Strategy, Search Evolution & SEO
Before the Algorithm Changed, There Was Always a Human
Three numbers changed how I think about search strategy. The average Google search query: 3 to 5 words. The average
AI & Retrieval
Make Your Website More Visible in AI Search Results With llms.txt
Many websites right now are invisible to AI systems not because their content is poor, but because AI crawlers have
AI & Retrieval
What Is MCP and What Does It Mean for Your Brand’s AI Visibility?
There is a conversation happening in enterprise marketing right now that most brands are not part of yet. It is
AI & Retrieval
How Perplexity Decides What to Cite: A Guide for Brands
Perplexity decides what to cite based on a real-time web retrieval process that favours sources with clear entity signals, high-quality
AI & Retrieval
Google AI Overviews: What They Are and How to Appear in Them
Google AI Overviews are AI-generated summaries that appear at the top of Google search results pages, synthesising information from multiple
AI & Retrieval
How to Write an Entity Definition: The Complete Guide
An entity definition is a clear, authoritative description of your brand that search engines and AI systems can use to
AI & Retrieval
Organisation Schema: The Complete Implementation Guide
Organisation schema is structured data markup that tells search engines and AI systems exactly what your brand is, what it