AI & Retrieval

The Authority Graph is the internal map AI systems build to determine which brands are credible sources within a specific

The Passage Economy is the search environment where AI systems retrieve individual paragraphs from multiple sources rather than directing users

Over the past eight months I have been running a monthly AI visibility audit across a group of client accounts,

The Entity Layer is the structural level of modern search where AI systems map relationships between real-world entities, brands, people,

For twenty years, one signal shaped the internet more than any other: the backlink. It was elegant in its logic.