AI & Retrieval

FAQ schema is structured data markup that tells search engines and AI systems your content contains structured question-answer pairs. It […]

Structuring content for AI retrieval means writing in self-contained knowledge blocks where every section opens with a direct answer, headings

Appearing in ChatGPT answers requires building three things: entity clarity so the model understands who you are, topic authority so

Answer Engine Optimisation (AEO) is the practice of structuring content so that AI systems and answer engines can extract, trust,

Entity SEO is the practice of structuring your brand so that search engines and AI systems understand who you are,

The Recognition Layer is the filter AI systems use to decide which entities are widely acknowledged as credible. It is

AI discovery is no longer a future trend. It is a measurable, growing share of how people find information, and

The Authority Graph is the internal map AI systems build to determine which brands are credible sources within a specific

The Passage Economy is the search environment where AI systems retrieve individual paragraphs from multiple sources rather than directing users

Over the past eight months I have been running a monthly AI visibility audit across a group of client accounts,