How to Build Brand Authority That Works for Both Google and AI Search
Brand authority has always mattered in SEO. But for most of the past decade, you could approximate it, produce good […]
Google AI Mode Has Changed the SEO Playbook. Here Is What That Actually Means for Your Business.
Google AI Mode is not an update. It is a restructuring of the entire value exchange between search and the
What Is GEO? The Complete Guide to Generative Engine Optimisation
Generative Engine Optimisation (GEO) is the practice of structuring your brand, content, and digital presence so that AI-powered platforms: ChatGPT,
Search Evolution & SEO
Internal Linking Strategy: The Complete Guide to Building Authority Across Your Site
Internal linking is one of the most consistently underinvested areas of SEO, and one of the most immediately impactful when
Search Evolution & SEO
Keyword Research in 2026: How to Find the Right Topics, Not Just the Right Words
Keyword research in 2026 is not what it was five years ago. The tools are largely the same. The underlying
Search Evolution & SEO
Why Your Organic Traffic Is Dropping (And What’s Actually Causing It)
Organic traffic dropping is the most common problem I am called in to diagnose, and the most frequently misdiagnosed. Marketing
Authority & Trust
The Architecture of Authority: Why Your Content Strategy is a Library, Not a System
Many content strategies I audit suffer from the same structural problem: they are libraries, not systems. Marketing teams spend months
AI & Retrieval
How Perplexity Decides What to Cite: A Guide for Brands
Perplexity decides what to cite based on a real-time web retrieval process that favours sources with clear entity signals, high-quality
AI & Retrieval
Google AI Overviews: What They Are and How to Appear in Them
Google AI Overviews are AI-generated summaries that appear at the top of Google search results pages, synthesising information from multiple
AI & Retrieval
How to Write an Entity Definition: The Complete Guide
An entity definition is a clear, authoritative description of your brand that search engines and AI systems can use to