The search landscape is changing shape.
As discovery moves from links to AI retrieval, traditional SEO is only half the story. The Human Algorithm is the working notebook: what is actually changing, what it means for a business your size, and what to do about it this week.
The strategic intersection where human expertise is converted into machine-readable authority.
Search engines no longer just index keywords. They retrieve knowledge based on recognised entities. The Human Algorithm is the framework Sticky Frog uses to make sure a brand's expertise is structured, cited and recognised by language models as a source worth quoting. Machines observe patterns. Humans create them.
Traditional SEO helps you rank. GEO helps you get recommended.
The full three-part GEO framework: crawler access, entity clarity, and content worth quoting. Closes with a worked example of what it returns for an SME.
AI Referral Traffic: The Line Missing From Your Analytics
Search your GA4 referrals for chatgpt.com. If nothing comes up, that is not good news. How to build the channel group and set a baseline today.
How To Get Cited by Claude
Claude answers from training memory first and searches Brave second. That single difference changes what visibility requires, and why Google rankings matter less here.
From Search Engine to Answer Engine: The New Rules of Online Visibility
For two decades the formula was simple. Type a query, scan a list, pick a link. That formula has broken, and this is what replaces it.
Query Fan-Out Explained: Why AI Reads Your Site Differently to Google
Before the answer appears, the system quietly expands the question into a cluster of related sub-questions. This is where most content strategies fail.
The Way People Find Your Business Is Changing Right Now
How the shift to agentic search is rewriting the rules for every small and medium business, and why the shortlist now arrives pre-filtered.
Where does your business actually stand?
The free Search Visibility Snapshot is a founder-led review across Google, AI assistants and discovery platforms. Quick wins included, delivered within 48 hours. No automated report, no sales call.
The Unseen Funnel: How AI Mentions Drive Revenue Without Clicks
The query fires. The AI answers. The buyer moves on. No click, no session, no attribution, as far as your dashboard is concerned.
What Is GEO? The Complete Guide to Generative Engine Optimisation
GEO is not a replacement for SEO. It is the next layer built on top of it, and the difference between the two is the starting point for any brand.
Make Your Website More Visible in AI Search Results With llms.txt
Most sites are invisible to AI by accident, not because the content is poor but because the crawler was never allowed in.
How Perplexity Decides What to Cite
A real-time retrieval process that favours clear entity signals and clean, extractable sources over raw domain authority.
How to Write an Entity Definition: The Complete Guide
A clear, authoritative description of your brand that search engines and AI systems can actually use, in three parts.
The Passage Economy: Why AI Retrieves Paragraphs, Not Pages
Utility is modular now. Visibility is no longer about owning the destination. It is about owning the most retrievable explanation.
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Want to put this into practice?
A Search Visibility Audit applies the framework directly to your brand, across all three layers, with a prioritised 90-day roadmap and a live strategy session.