What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible at the most critical point in their decision-making process.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional search results. AEO focuses on being cited in AI-generated answers on platforms like ChatGPT and Perplexity. GEO is a related discipline focused on appearing in generative AI outputs.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file placed at the root of your domain that tells AI language model crawlers what content to index and trust. It is the AI equivalent of robots.txt and signals to AI systems exactly who you are, what you do, and what content they should reference.

What is the AEO Score and how is it calculated?

The AEO Score is Sticky Frog proprietary framework for assessing AI search visibility. It scores across five categories: Authority Signals, Entity Optimisation, Content Formatting, Technical Foundation, and Platform Presence. Each category is scored out of 12, giving a maximum of 60.

What platforms does Sticky Frog optimise for?

Sticky Frog optimises AI search visibility across five platforms: ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit. Each platform has distinct ranking signals and content requirements.

How long does it take to see results from AEO?

Technical fixes like schema markup and llms.txt can begin to show results within 4 to 8 weeks. Content-driven citation typically builds over 3 to 6 months. Platform presence on Reddit and YouTube can generate visibility within weeks if the content is structured correctly.

Legal

Terms of Use

Last updated: June 2026

Sticky Frog Ltd · Registered in England & Wales

About These Terms

These Terms of Use govern your access to and use of the Sticky Frog website at stickyfrog.io, operated by Sticky Frog Ltd. By using this website, you agree to these terms. If you do not agree, please do not use the site.

We may update these terms from time to time. Continued use of the site after any changes constitutes acceptance of the updated terms.

Use of This Website

You may use this website for lawful purposes only. You agree not to:

Use the site in any way that violates applicable UK or international laws or regulations
Transmit any unsolicited or unauthorised advertising or promotional material
Attempt to gain unauthorised access to any part of the site or its related systems
Reproduce, duplicate, or exploit any part of the site for commercial purposes without our written permission
Engage in any conduct that could damage, disable, or impair the site's functionality

Intellectual Property

All content on this website, including text, graphics, logos, frameworks, and methodology names such as The Human Algorithm and The Unseen Funnel, is the intellectual property of Sticky Frog Ltd unless otherwise stated.

You may not copy, reproduce, republish, or distribute any content from this site without our prior written consent. You are welcome to share links to our content and to quote brief excerpts with appropriate attribution.

Services and Consultancy

Information on this website about our services is provided for general information purposes only. It does not constitute a formal offer or contractual commitment. All consultancy engagements are governed by a separate written agreement between Sticky Frog Ltd and the client.

We reserve the right to modify, suspend, or discontinue any service offering at any time without notice.

Accuracy of Information

We make every effort to ensure the information on this website is accurate and up to date. However, the field of AI search and AEO evolves rapidly. We do not warrant that all content is complete, current, or error-free, and we reserve the right to update or correct information at any time.

Nothing on this website constitutes professional legal, financial, or technical advice. You should seek independent professional advice before acting on any information found here.

Limitation of Liability

To the fullest extent permitted by law, Sticky Frog Ltd shall not be liable for any direct, indirect, incidental, or consequential loss or damage arising from your use of this website or reliance on any content published here.

We do not accept liability for the content of any external websites linked to from this site. Links are provided for convenience and do not represent an endorsement.

Links to Third-Party Websites

This website may contain links to external websites operated by third parties. We have no control over the content or availability of these sites and accept no responsibility for them. Accessing any linked site is at your own risk.

Privacy

Your use of this website is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please read it carefully.

Governing Law

These Terms of Use and any disputes arising from your use of this website are governed by the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the courts of England and Wales.

Contact Us

If you have any questions about these Terms, please contact us at jason@stickyfrog.io.