Jason Morris

Founder & Author within Sticky Frog and creator of The Human Algorithm. 15 years of SEO experience spanning early-stage startups, scale-ups, and enterprise brands including Toyota Europe, Bupa, EY, Citibank, Deliveroo, and American Express, he specialises in AI search visibility, entity SEO, and search strategy for the era where clicks are declining but influence is not. Get found for what you do best.

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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.