Monthly Advisory

Senior strategic
thinking, direct.

No agency overhead. No junior team. No account manager. One specialist embedded in your thinking, every month, helping you navigate the AI search transition with a human in command of the strategy.

Foundations
£499/mo
Advisory
£1,200/mo
Most popular
Partnership
£2,500/mo
What every tier includes
Rolling monthly, cancel any time
One specialist - no handoffs
The Human Algorithm Playbook included
Human-orchestrated AI strategy throughout
Phase 2: Orchestrate
Advisory is the ongoing work after the foundations are built. Deploying the agents, monitoring what is changing, adapting the strategy as AI search evolves.
Three tiers

The right level of
senior oversight.

Three tiers matched to where you are and how much strategic support you need. All rolling monthly with no lock-in or minimum term.

Foundations
For marketing managers building their AI search framework and needing senior oversight at a sustainable level.
£499/mo
Rolling monthly - cancel any time
Get started
What is included
1 x 60-min strategy call per month
Monthly AI visibility report review
Async guidance via email
The Human Algorithm Playbook
Priority Snapshot access
Competitor monitoring
Content and schema review
Slack access
Up to 6 clients
Most popular
Advisory
For heads of digital actively building their AI visibility strategy and needing senior oversight throughout the month.
£1,200/mo
Rolling monthly - cancel any time
Apply for a place
What is included
2 x 60-min strategy calls per month
Async Slack guidance throughout the month
Monthly competitor visibility monitoring
Content and schema review (3 pieces/month)
Monthly AI visibility report with commentary
Priority access to new frameworks and research
The Human Algorithm Playbook
Weekly calls
Limited to 4 clients
Partnership
For brands that want a senior strategic partner embedded in their team's thinking every single week.
£2,500/mo
Rolling monthly - cancel any time
Enquire
What is included
Weekly 45-min strategy calls
Unlimited async Slack access
Full competitor visibility monitoring
Unlimited content and schema review
Quarterly sprint planning session
First access to all new research and tools
AI workflow and tooling guidance
The Human Algorithm Playbook
Limited to 2 clients

All plans are rolling monthly with 30 days notice to cancel. No contracts, no minimum terms. Prices exclude VAT.

The working rhythm

What monthly advisory
actually looks like.

This is not a retainer where you send a brief and get a report back three weeks later. It is a rolling strategic partnership - senior thinking embedded in your decision-making every month, with a clear cadence and a human in command throughout.

The right tier depends on how much of that senior oversight you need and how fast you are moving. The free Snapshot is the best way to find out which is right for your situation.

📞

Strategy calls

Structured, focused sessions. Decisions made, priorities agreed, and a clear direction for the month ahead. Not a general catch-up - a working session.

💬

Async guidance (Advisory and above)

Questions answered, briefs reviewed, and directions clarified via Slack throughout the month - not just on call days.

📊

Monthly visibility review

A look at what is changing in your AI search visibility each month - what is working, what has shifted, and what to prioritise next.

🔍

Content and schema review

Hands-on feedback on what you are producing and building - ensuring it is structured for AI retrieval and aligned with your strategy.

Common questions

Before you apply.

Do I need to have done the Foundation Sprint first?

Not necessarily. Many clients join Foundations or Advisory directly and use the monthly calls to develop their strategy progressively. The Sprint is a faster route to a complete picture, but it is not a prerequisite.

How do I know which tier is right for me?

The free Snapshot is designed to answer exactly this question. After reviewing your current position I can recommend the right level of ongoing support. You are not committing to anything by requesting it.

What notice do I need to give to cancel?

30 days. That is it. No contracts, no minimum terms, no penalties. If the work is not delivering what you need, you should be free to stop. Rolling monthly exists to keep the relationship honest on both sides.

Can I upgrade tiers as I grow?

Yes, subject to availability. Partnership has two client slots and Advisory has four, so capacity is genuinely limited. Starting at a lower tier and upgrading later is possible but not always guaranteed - the higher tiers fill.

Is this execution or strategy?

Strategy and oversight. You need an in-house team with capacity to implement. This is the senior strategic direction and clear briefs that make your team significantly more effective - not doing the work on your behalf.

Who does the work?

Jason Morris. Every call, every report, every piece of async guidance. No juniors, no handoffs, no account managers. One specialist doing the work - that is the whole model.

Start here

Not sure which tier
is right for you?

The free Visibility Snapshot takes two minutes to request and gives you a clear picture of where you stand - and which level of advisory makes sense for your situation. No commitment required.

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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.