Jason Morris — SEO Leader & AI Search Strategist
Digital Marketing Strategist

Jason Morris.

SEO Leader  ·  AI Search Strategist  ·  Founder, Sticky Frog

15+ years helping enterprise brands build defensible visibility across traditional search, AI-powered discovery, and the platforms that matter. From EMEA to APAC, I've built strategies and teams that deliver.

15+
Years in digital marketing, SEO, and web development
#1
'Hybrid cars' across 5 European markets — Toyota Europe, 2 months
527%
AI-driven traffic growth delivered for clients
4
Regions — EMEA, APAC, North America, Australia
🏆
Award-winning — Best Use of Search (David Jones campaign)
Toyota Europe
Bupa
EY
Citi Bank
Vodafone
Deliveroo
PayPal
American Express
Mazda
Digital Spy
Core Expertise

What I bring
to the table.

🔍

SEO

Technical, on-page and content strategy across competitive international markets. Data-driven, results-focused.

🤖

AI Visibility (AEO)

Optimising for ChatGPT, Claude, Perplexity and Gemini. LLM-specific formatting and Answer Engine Optimisation.

🌐

GEO Strategy

Generative Engine Optimisation for AI-powered discovery. Multilingual and region-specific content adaptation.

🏗️

Content Architecture

Scalable topical authority frameworks. Content hubs that support crawlability and long-term organic growth.

⚙️

Technical SEO

Background in web design. Site performance, crawlability, structured data, indexing and architecture audits.

🏆

Authority Building

Strategic content, digital PR and backlink acquisition. E-E-A-T, domain strength and trust signal development.

📊

Data & Analytics

Performance metrics, user behaviour and market trends. Turning complex analytics into actionable strategy.

🤝

Leadership & Teams

Stakeholder engagement, cross-functional collaboration and presenting SEO concepts to any level of seniority.

Track Record

Enterprise brands.
Real results.

Over 15 years I've worked with some of the world's most recognisable brands across finance, automotive, healthcare, retail, and media — delivering measurable organic growth in competitive international markets.

EY
King Living
Citi Bank
Square
American Express
Digital Spy
Vodafone
Mazda
PayPal
Bensons for Beds
Deliveroo
Liquorland
Adaptavist Group
Toyota Europe

Position #1 for 'hybrid cars'

Integrated search and content strategy across 5 countries. Objective reached within 2 months of engagement.

Bupa

Technical SEO overhaul

Top rankings for competitive health insurance keywords achieved within 3 months of completing the audit.

Liquorland

FMCG traffic growth

Monthly campaigns increasing traffic for local businesses across Australia's competitive retail landscape.

David Jones

Award-winning search campaign

Part of the team that delivered Best Use of Search — one of Australia's most competitive retail markets.

🏆 Award Winner
Skills & Approach

How I work.

🎯

Strategy First

Every engagement starts with understanding business goals before any tactic is recommended. No templates — bespoke strategy every time.

📐

Architecture Thinking

SEO success is built into the structure of sites and content. I optimise at the level where lasting gains are made.

🔬

Data-Driven Decisions

Performance metrics, user behaviour and competitive analysis inform every recommendation. Insight over intuition.

🌍

International Experience

Multilingual SEO, hreflang implementation and region-specific content strategies across EMEA, APAC and the Americas.

🤖

AI-Forward Thinking

At the forefront of how AI tools are reshaping search. AEO, GEO and LLM-formatting are core parts of my practice, not add-ons.

🗣️

Senior Communication

Comfortable presenting to C-suite and board level. Complex SEO concepts made clear and actionable for any audience.

Tools & Platforms

Google Search Console
GA4
SEMrush
Ahrefs
Screaming Frog
SurferSEO
Moz
Google Ads
ChatGPT
Claude
Perplexity
Gemini
Looker Studio
BigQuery
Testimonials

In their
own words.

"Jason and his team delivered results that truly transformed our search presence across competitive financial keywords. Exceptional work."

— Citi Bank

"Position #1 for our most important keyword across five countries — in two months. The strategy was both ambitious and precise."

— Toyota Europe
International Experience

Global reach.
Local precision.

Search strategies don't translate directly across borders. I've run multilingual campaigns and built region-specific strategies across four major international markets — understanding the cultural and algorithmic differences that determine success in each.

🌍

EMEA

UK, Europe, Middle East & Africa

🌏

APAC

Asia Pacific & South-East Asia

🌎

North America

US & Canada markets

🦘

Australia

AU retail & FMCG campaigns

15+
Years in the industry
4
Global regions with campaign delivery
5
Countries in Toyota Europe campaign alone
527%
AI traffic increase for clients
🏆
Award-winning Best Use of Search (David Jones AU)
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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.