Resources & Tools
Free tools for
modern visibility.
Practical tools, checklists and guides for building search visibility in the AI era. Free to use, no account needed.
Interactive Tools
Use them now.
Seven free tools covering every layer of the Search Visibility Stack. No login, no signup, open and use.
Featured Tool
Free AI Visibility Report
Answer 10 quick questions across all three layers of modern search. Get a personalised score, key findings, and priority recommendations, in under 2 minutes.
Get your free report →
Tool · Layer 3
AI Citation Checker
Test whether your brand is being cited by ChatGPT, Perplexity and Gemini, and how you're being described.
Check citations →
Tool · Layer 3
AEO Readiness Checklist
40+ checkpoints covering the signals that determine whether AI systems retrieve and recommend your brand.
Run the checklist →
Tool · Layer 1
Schema Markup Generator
Generate ready-to-paste JSON-LD schema for Organisation, Person, LocalBusiness, Article and FAQ. No coding needed.
Generate schema →
Tool · Layer 3
AI Content Readability Checker
Paste your content and see how readable it is for AI systems, with specific recommendations to improve citation potential.
Check readability →
Tool · Layer 1
Zero-Click SEO Calculator
Find out how much traffic you're losing to AI Overviews and zero-click search, and what to do about it.
Calculate impact →
Guide · Layer 3
Google AI Overview Readiness Guide
Step-by-step guidance on optimising your content to appear in Google's AI Overviews, with practical examples.
Read the guide →
Downloads & Templates
Take them with you.
Structured templates and guides you can use directly in your strategy and reporting.
Zero-Click SEO Reporting Template
AI-era KPI dashboard, track impressions, AI citations, and visibility share beyond traditional traffic metrics
AEO Quick-Start Guide
The 10 structural changes with the most impact on AI visibility, schema essentials, content formatting, authority signals
Search Visibility Master Checklist
Comprehensive audit across all three layers, 60+ checkpoints in a structured PDF you can work through with your team
The Human Algorithm: Latest Articles
In-depth thinking on modern search, AI visibility and digital discovery, updated regularly
Core Framework
The thinking behind
all of this.
The Search Visibility Stack
The three-layer model most SEO strategies are missing.
Traditional SEO covers one layer. Modern visibility requires three. This is the framework that underpins every tool, guide and audit on this page, and the reason most brands are invisible to a growing share of their audience.
01
Traditional Search
Google rankings, technical SEO, content authority
02
Discovery Platforms
YouTube, Reddit, LinkedIn — where audiences find brands before Google
03
AI Retrieval
ChatGPT, Gemini, Perplexity, the layer most brands are invisible in
Want a tailored assessment?
The free tools give you signals. The Strategy Audit gives you the full picture, with a prioritised roadmap and a 90-minute strategy call.