Startup Visibility Strategy & Roadmap - Sector-Specific AI & SEO Strategy | Sticky Frog
Founder's Hub - Strategy Service

Your Startup's Visibility Strategy. Built Around Your Business, Your Sector, Your Goals.

Most startups are invisible to AI search - not because they've done anything wrong, but because nobody has built them a strategy that accounts for how AI search actually works. This changes that. One focused session. A complete, sector-specific strategy. A 90-day roadmap you can action from day one.

15+ years of SEO and AI search experience
Sector-specific strategy, not a template
90-day implementation roadmap included
One-time investment. No retainer required

You Are Probably Invisible to AI Search Right Now

45% of B2B buyers now use AI tools when researching vendors. When they ask ChatGPT or Perplexity who to use in your sector, is your business being mentioned? For most startups, the honest answer is no - and the reason is not that they're doing the wrong things. It's that nobody has shown them what the right things actually are.

You have no AI search footprint

Your website might rank on Google, or it might not - but either way, AI platforms like ChatGPT, Perplexity, and Google AI Overviews are selecting sources based on completely different signals. Without those signals, you don't exist in AI search.

Your competitors are building their presence now

AI search visibility compounds over time. The businesses that build entity clarity, earned media, and cross-source consensus now will be the ones AI recommends in 12 months. Every month you wait makes the gap harder to close.

Generic advice doesn't fit your sector

Most visibility guidance is written for large companies or horizontal SaaS. The dynamics in your specific sector - who the trusted sources are, what queries your buyers use, which platforms matter most - are different. You need a strategy that accounts for that.

You don't know where to start

Between technical SEO, AEO, content strategy, schema markup, earned media, and community presence - the landscape is genuinely overwhelming. The question is not "should I do this?" It's "where do I actually begin, for my specific situation?"

The opportunity is real and it's now

AI search is still early. The businesses that build visibility now - while most of their competitors are still focused purely on Google - are the ones that will dominate AI recommendations in their sector for years. The strategy session maps out exactly how to do that for your specific business.

Built for startups and founders across all sectors - including:

Professional Services SaaS & Tech Consulting & Coaching E-commerce Legal & Finance Health & Wellness Creative & Media B2B Services Recruitment & HR

Everything in the Startup Visibility Strategy & Roadmap

This is not a checklist someone runs against your website. Every element is built around your specific business, your sector, and the buyers you are trying to reach.

  • 📋
    Before the Session

    Pre-Session Discovery Questionnaire

    Before we speak, you complete a focused briefing document covering your business model, target buyers, existing content, competitors you've noticed, and the search outcomes you actually want. This ensures the session goes deep immediately - no time wasted on basics.

  • 🔍
    Delivered Before the Session

    Sector AI Visibility Audit

    A manual audit of how AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude) currently respond to the queries your buyers are using in your sector. Who is being cited? What sources are they drawing from? What does the AI landscape in your category look like right now? This is your baseline.

  • 🏆
    Included in Strategy

    Competitor Visibility Analysis

    An analysis of who is winning in AI search in your specific sector - and why. Which content formats are being cited? What earned media sources carry weight? Where are the gaps your competitors have left open? This is not a vanity comparison. It's a map of where the opportunities are.

  • 🤝
    Live Session

    90-Minute Strategy Session with Jason

    A focused, 1:1 working session covering everything the audits have surfaced. We'll walk through your current visibility position, the gaps, the opportunities specific to your sector, and the strategic approach that makes sense for your stage and resource level. You'll leave with full clarity on the direction - before the written strategy lands.

  • 📄
    Written Deliverable

    Custom Startup Visibility Strategy Document

    Your complete, written visibility strategy - built around your sector, your buyers, and your business model. This is not a generic template with your name on it. It covers your positioning in AI search, the content and earned media approach for your specific sector, the technical groundwork you need, and the sequence in which to execute. Written in plain language. Actionable from day one.

  • 🗺
    Written Deliverable

    90-Day Implementation Roadmap

    A prioritised, week-by-week roadmap covering the first 90 days of execution. Quick wins that build early momentum. Medium-term plays that build compounding authority. A clear sequence so you always know what to do next, in the right order, without getting distracted by the noise.

  • 📞
    Follow-Up

    30-Day Check-In Call

    A 30-minute check-in call one month after delivery. We'll review progress, answer any questions that have surfaced during implementation, and adjust the roadmap if circumstances have changed. Included in the £495 investment.

How It Works

01

Book and Brief

Book via email or the contact form. You'll receive the pre-session discovery questionnaire immediately. Complete it at your own pace - it takes around 20 minutes.

02

Research & Audit

Before the session, your AI visibility audit and competitor landscape analysis are completed. You arrive at the session already briefed on where you stand.

03

Strategy Session

The 90-minute 1:1 session via video call. We cover everything the audits surfaced and build the strategic direction together - tailored to your business and sector.

04

Strategy Delivered

Your written Startup Visibility Strategy and 90-day roadmap are delivered within 3 working days. Your 30-day check-in is scheduled at the same time.

Built for Founders at Every Stage

The Startup Visibility Strategy & Roadmap is designed for one type of person: someone serious about getting their business found, who is done with generic advice and wants a clear plan built for their specific situation.

🚀

Pre-launch or Early Stage

Building your visibility strategy before launch means you can start with the right foundations in place - no backtracking, no undoing six months of the wrong approach.

📈

Growing but Invisible

You have a product or service people love, but you are not showing up in search - traditional or AI. You need a clear diagnosis and a concrete plan to change that.

💼

Consultants & Solo Operators

Your expertise is exceptional but your digital presence does not reflect it. This session maps exactly how to build visibility that attracts the right clients - not just any traffic.

🔄

Pivoting or Repositioning

Your business has evolved and your visibility strategy needs to catch up. A fresh, sector-specific audit tells you exactly what needs to change and in what order.

🤖

AI-First Thinkers

You understand that AI search is where buyers are heading and you want to build for it now - before your competitors do. The strategy maps out exactly how to get there.

🎯

Sector Specialists

You operate in a niche where generic visibility advice simply does not apply. The sector-specific audit is built entirely around the sources, platforms, and queries that matter in your space.

Not an Audit. Not a Template. A Strategy Built for You.

There is no shortage of SEO tools that will scan your website and generate a PDF full of issues. This is not that. Here is what makes the Startup Visibility Strategy different.

Sector-specific, not generic

The AI visibility landscape varies enormously by sector. Who the trusted sources are, what query formats matter, which platforms your buyers use - all different. Your strategy is built around your sector specifically, not a one-size-fits-all framework.

AI search, not just Google

Most agencies still optimise primarily for Google rankings. This strategy covers both - because your buyers are in both places - with a clear understanding of how AI search works differently and what it specifically takes to get cited there.

15+ years of pattern recognition

The advice is built from 15+ years of hands-on experience across enterprise, agency, in-house, startup, and freelance contexts. That range means the strategy is informed by what actually works across every stage and context, not by theory.

A roadmap, not a report

The output is not a document you file away. It is a 90-day implementation roadmap with prioritised actions, sequenced correctly, at the right level of complexity for a founder or small team. You know what to do on day one and what to build towards over 90 days.

No retainer required

The Startup Visibility Strategy is a one-time engagement. You get the full strategy and roadmap for £495. If you want ongoing support afterwards, that is available - but there is no obligation, no lock-in, and no upsell required.

Human, not automated

This is not run through a tool and emailed to you. Every element - the AI visibility audit, the competitor landscape, the strategy document, and the roadmap - is built manually by Jason, informed by the specific detail of your business and sector.

What You Get Standard SEO Audit Tool Startup Visibility Strategy
Technical website issues listYesYes - plus prioritised by actual impact
AI search visibility assessmentNoYes - manual audit across 4 AI platforms
Sector-specific competitor analysisNoYes - who's winning in your category and why
Custom strategy for your businessNoYes - built around your model and sector
90-day implementation roadmapNoYes - week-by-week prioritised actions
1:1 expert sessionNoYes - 90-minute session with Jason
30-day follow-up check-inNoYes - included in the investment

One Investment. Complete Clarity.

No retainers. No ongoing commitment. Everything you need to build a visible startup, built around your specific business and sector.

Startup Visibility Strategy & Roadmap
Full Strategy Package
£495
One-time investment. No retainer required.
  • Pre-session discovery questionnaire
  • Sector AI visibility audit (4 platforms)
  • Competitor landscape analysis
  • 90-minute 1:1 strategy session with Jason
  • Custom Startup Visibility Strategy document
  • 90-day prioritised implementation roadmap
  • 30-day check-in call
Book Your Strategy Session

Questions first? Send a message - happy to answer before you book.

Frequently Asked Questions

How is this different from a standard SEO audit?

A standard SEO audit checks technical issues on your website - broken links, page speed, missing meta tags. This goes significantly further. It assesses your current AI search visibility across ChatGPT, Perplexity, Google AI Overviews, and Claude. It analyses who is winning in your sector and why. And it produces a custom strategy document and 90-day roadmap built specifically for your business - not a PDF of technical fixes to address in some undetermined order.

My startup is very new - is it too early for this?

No - in fact, earlier is better. Building your visibility strategy before you are established means you can create content, build earned media, and develop entity signals from the beginning, rather than backtracking from a position of poor visibility six months in. The strategy is calibrated for your stage, whatever that stage is.

I operate in a niche sector. Will this work for me?

Absolutely - and niche sectors often have the most opportunity. The AI visibility audit and competitor analysis are built entirely around your specific sector. The sources that matter, the platforms your buyers use, the query formats they choose - all of these are sector-dependent, and your strategy accounts for all of them.

What happens after the 90-day roadmap?

That is entirely up to you. Many founders choose to implement the roadmap themselves or with their existing team. Others come back for ongoing support once they have seen the results from the first 90 days. There is no obligation either way - the strategy is built to stand alone as a complete, self-contained plan.

How long does the process take from booking to delivery?

The pre-session questionnaire and AI visibility audit are typically completed within 3-5 working days of booking. The strategy session is scheduled at your convenience. Your written strategy document and roadmap are delivered within 3 working days of the session. From booking to full delivery, most clients receive everything within 2 weeks.

Can I upgrade to ongoing support after the strategy session?

Yes. If you want Jason to implement elements of the strategy alongside you - or to take over the ongoing SEO and AEO work entirely - the Starter package (£875/month) and Professional package (£2,750/month) are both available. The strategy session ensures those packages start from a position of deep knowledge about your business, not from scratch.

Stop Guessing. Start Building Visibility That Lasts.

Your strategy is sector-specific, built by hand, and delivered in two weeks. £495 for a complete visibility strategy and 90-day roadmap - built around your business, not a template.

Book Your Strategy Session - £495
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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.