What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible at the most critical point in their decision-making process.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional search results. AEO focuses on being cited in AI-generated answers on platforms like ChatGPT and Perplexity. GEO is a related discipline focused on appearing in generative AI outputs.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file placed at the root of your domain that tells AI language model crawlers what content to index and trust. It is the AI equivalent of robots.txt and signals to AI systems exactly who you are, what you do, and what content they should reference.

What is the AEO Score and how is it calculated?

The AEO Score is Sticky Frog proprietary framework for assessing AI search visibility. It scores across five categories: Authority Signals, Entity Optimisation, Content Formatting, Technical Foundation, and Platform Presence. Each category is scored out of 12, giving a maximum of 60.

What platforms does Sticky Frog optimise for?

Sticky Frog optimises AI search visibility across five platforms: ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit. Each platform has distinct ranking signals and content requirements.

How long does it take to see results from AEO?

Technical fixes like schema markup and llms.txt can begin to show results within 4 to 8 weeks. Content-driven citation typically builds over 3 to 6 months. Platform presence on Reddit and YouTube can generate visibility within weeks if the content is structured correctly.

Legal

Privacy Policy

Last updated: June 2026

Sticky Frog Ltd · Registered in England & Wales

Who We Are

This website is operated by Sticky Frog Ltd, an AEO and AI visibility consultancy based in the United Kingdom. When this policy refers to "we", "us" or "our", it means Sticky Frog Ltd.

If you have any questions about how we handle your data, you can contact us at jason@stickyfrog.io.

What Information We Collect

We collect information you provide directly to us, including when you:

Submit a contact or enquiry form on our website
Sign up to our newsletter
Request a free Visibility Snapshot
Communicate with us by email or social media

The information collected may include your name, email address, company name, and the content of any message you send us.

We also collect certain technical data automatically when you visit our website, including your IP address, browser type, pages visited, and the referring URL. This is collected through cookies and standard web analytics tools.

How We Use Your Information

We use the information we collect to:

Respond to your enquiries and provide the services you have requested
Send you our newsletter and marketing communications, where you have consented to receive them
Improve the performance and content of our website
Comply with our legal obligations

We will never sell your personal data to third parties.

Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

Consent — where you have opted in to receive marketing communications from us
Legitimate interests — where we have a genuine business reason to process your data that does not override your rights
Contractual necessity — where processing is required to fulfil a service you have requested

Cookies

Our website uses cookies to improve your experience. Cookies are small text files stored on your device that help us understand how visitors use the site.

We use analytics cookies (such as Google Analytics) to understand traffic patterns and improve our content. You can disable cookies in your browser settings at any time, though this may affect how certain parts of the site function.

Third-Party Services

We use a small number of trusted third-party services to operate our website and communications. These may include:

MailerLite — for newsletter delivery and subscriber management
Google Analytics — for website analytics
GoDaddy / WordPress — for website hosting and management

Each of these providers operates under their own privacy policies and data processing agreements. We ensure any third party we work with handles your data responsibly and in accordance with applicable law.

How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected. If you unsubscribe from our newsletter, we will remove your details from our mailing list promptly. Enquiry data is retained for up to 24 months unless you request earlier deletion.

Your Rights

Under UK GDPR you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent for marketing at any time
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at jason@stickyfrog.io.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at jason@stickyfrog.io.