New service
AI Search Consultancy

Transition your team
into the agentic era.

Structured training and weekly calls to help marketing teams understand, navigate, and lead in the AI search era. Not theory. Not toolkits. Hands-on consultancy that builds genuine capability inside your organisation.

Enquire about the programme See the curriculum
What your team leaves with
Strategic clarity on agentic searchAn understanding of how AI assistants work, what they retrieve, and how to build for retrieval - not just ranking
A working agent orchestration modelA practical framework for commissioning and deploying AI agents with human oversight - applied to your actual marketing stack
The authority to lead the transitionYour team becomes the internal experts on AI search - able to brief agencies, evaluate tools, and set the direction confidently
Ongoing weekly supportWeekly calls throughout the programme to apply learning directly to your real situation and answer questions as they arise
Human-Orchestrated AI Marketing
AI tools are everywhere. Teams who know how to orchestrate them - with a human making the strategic calls - will be the ones who win. That is what this programme builds.
Why this matters now

The shift your team
needs to lead.

The AI search era is not a future state. It is already here. AI assistants are answering questions instead of sending traffic. Agentic systems are taking actions on behalf of users. The brands winning visibility right now are the ones whose teams understand how to build for this - not just react to it.

This consultancy is designed for marketing teams who want to lead that transition inside their organisation - not wait for an agency to tell them what to do. It builds the strategic capability and working confidence to navigate the AI search era from a position of expertise.

The shift
📉

Where most teams are now

Responding to traffic drops, experimenting with AI tools ad hoc, waiting for guidance from agencies, unsure whether traditional SEO still applies

↓
🎯

Where this programme takes you

Confidently leading your AI search strategy, orchestrating a defined agent stack, briefing your team and agencies from a position of genuine expertise

Delivered over 8 weeks with weekly 60-minute calls, structured training sessions, and direct application to your real marketing situation throughout.
8-week curriculum

Structured learning.
Real application.

Each module builds on the last. By the end, your team has a complete working model for AI search and a clear implementation roadmap for your specific situation.

Weeks 1-2
Understanding the AI Search Landscape
How AI assistants work, what they retrieve, and why traditional SEO is no longer the whole game. The shift from ranking to retrieval and what it means for your strategy.
Output: Landscape map for your sector
Weeks 3-4
Entity Authority and Structured Signals
How to build brand entity authority, schema implementation for AI retrieval, and the technical foundations that make your content citable. Applied to your real pages.
Output: Technical implementation brief
Weeks 5-6
Content and Discovery Architecture
How to structure content for AI citation, which discovery platforms matter and why, and how llms.txt and machine-readable signals fit into your broader content strategy.
Output: Content architecture plan
Weeks 7-8
Agent Orchestration in Practice
The Human-Orchestrated AI Marketing model applied to your team. How to commission, deploy, and govern AI agents with human oversight - and build the ongoing capability to lead this work internally.
Output: Orchestration model + 90-day roadmap
Throughout
Weekly Strategy Calls
Every week, a 60-minute call to apply the week's learning directly to your situation, answer questions in real time, and keep the work moving forward with senior oversight at every step.
Output: Decisions, briefs, and momentum
After week 8
Internal Authority and Handover
Your team finishes the programme able to lead your AI search strategy independently - briefing agencies, evaluating tools, and setting direction without needing ongoing external support.
Output: Full internal capability transfer
The weekly call format

Not training videos.
Live strategic work.

Every week is a 60-minute working session, not a lecture. We apply the week's topic directly to your real marketing situation, make actual decisions, and leave with a clear output. The learning is built through doing, not watching.

The format is flexible enough to respond to what surfaces each week. If something breaks in your AI visibility or your competitor moves, we deal with it. The curriculum provides structure; the calls provide the judgment.

🎯

Applied to your situation

Every call uses your brand, your pages, and your competitors as the working material - not generic examples

⚡

Decisions made, not deferred

Each session ends with agreed next actions and a clear brief for your team. Not a summary to review later.

🔄

Responsive to what is changing

AI search is moving fast. The calls adapt to what is shifting in your visibility week by week - not just the planned curriculum.

📋

Documented and shareable

Call notes and action briefs sent after each session so your team has a clear record and your leadership can see what is being built.

Investment

Two formats.
One outcome.

Choose between the structured 8-week programme or ongoing monthly consultancy with weekly calls. Both include the same curriculum and senior oversight.

8-Week Programme
The full structured curriculum with weekly calls, applied to your team and situation. Defined start and end point with a clear deliverable at each stage.
£4,200
One-off. Full 8-week engagement.
Enquire about the programme
8 x 60-min weekly strategy calls
Full curriculum across 4 modules
Applied to your real marketing situation throughout
Technical implementation brief
Content architecture plan
Agent orchestration model for your team
90-day implementation roadmap
The Human Algorithm Playbook
Monthly Consultancy
For teams who want ongoing consultancy with weekly calls beyond the initial programme - continuing the strategic work as AI search evolves.
£2,200/mo
Rolling monthly, cancel any time.
Enquire
Weekly 60-min strategy and implementation calls
Curriculum adapted to ongoing developments
Competitor visibility monitoring
Unlimited async Slack guidance
Monthly AI visibility review with commentary
Priority access to new research and frameworks
The Human Algorithm Playbook

Prices exclude VAT. A short discovery call precedes any engagement to confirm fit and scope. Most teams start with the 8-week programme.

Start the conversation

Ready to lead your
team's AI transition?

Get in touch to arrange a short discovery call. We will talk through where your team is now, what the programme would look like for your specific situation, and whether it is the right fit.

Enquire about the programme Start with a free Snapshot

Discovery call first. No commitment until scope and fit are confirmed.

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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.