Human-Orchestrated AI Marketing

Orchestrate agents.
Own the outcome.

Agentic AI is already changing how your customers find answers. The marketing leaders winning this era are not just using AI tools - they are orchestrating agent stacks with a human in command. That is the work we do together.

What this work does
Makes you the strategic authority on AI search inside your organisation, not a passenger watching it happen
Builds the foundations that make your brand retrievable by AI assistants, not just rankable by Google
Gets you ahead early - agentic search is still new enough that the brands moving now build advantages that compound
Human-Orchestrated
AI will not replace great marketing leaders. It will make the ones who orchestrate agents - rather than just prompt them - significantly more powerful than those who do not.
Free - No commitment

AI Visibility Snapshot

A personalised expert review of your current search visibility across Google, AI assistants, and discovery platforms. Delivered within 48 hours. No AI-generated filler.

Get your free snapshot →

The Human Algorithm Playbook

60+ pages of what actually works: entity building, schema, content architecture, discovery platforms, and a 90-day action plan. For marketing leaders who want the framework before investing further.

£9.99 one-off download
Monthly Advisory

Senior strategic thinking,
without the agency overhead.

Three tiers of ongoing consultancy for in-house marketing teams navigating the AI search transition. Rolling monthly, no lock-in.

Foundations
For marketing managers building their AI search framework from the ground up.
£499/mo
Rolling monthly - cancel any time
Get started
What is included
1 × 60-min strategy call per month
Monthly AI visibility report review
Async guidance via email
The Human Algorithm Playbook included
Priority Snapshot access
Competitor monitoring
Content and schema review
Up to 6 clients
Most popular
Advisory
For heads of digital actively building their AI visibility strategy and needing senior oversight throughout.
£1,200/mo
Rolling monthly - cancel any time
Apply for a place
What is included
2 × 60-min strategy calls per month
Async Slack guidance throughout the month
Monthly competitor visibility monitoring
Content and schema review (3 pieces/month)
Monthly AI visibility report with commentary
Priority access to new frameworks and research
The Human Algorithm Playbook included
Weekly calls
Limited to 4 clients
Partnership
For brands that want a senior strategic partner embedded in their team's thinking every week.
£2,500/mo
Rolling monthly - cancel any time
Enquire
What is included
Weekly 45-min strategy calls
Unlimited async Slack access
Full competitor visibility monitoring
Unlimited content and schema review
Quarterly sprint planning session
First access to all new research and tools
AI workflow and tooling guidance
The Human Algorithm Playbook included
Limited to 2 clients

All plans are rolling monthly with 30 days notice to cancel. No contracts, no minimum terms. Prices exclude VAT.

Agent Directory

Named agents.
Scoped outcomes.

Each engagement is a defined agent with a specific output. Commission the ones you need, in the right order, as part of your orchestration stack. Agent Orchestration, Human-Led.

🔍
Search Visibility Snapshot Agent
A personalised expert review of your current visibility across Google, AI assistants, and discovery platforms. The entry point for every engagement - delivered within 48 hours.
Deliverable: Written visibility report · Free
📊
AI Overview Eligibility Agent
Identifies which pages qualify for AI Overview features and exactly what needs to change on those that do not. Closes the gap between ranking and being cited.
Deliverable: Page-level eligibility report
🏗️
Schema Audit Agent
Full structured data review against current AI retrieval requirements. Identifies missing types, broken markup, and the highest-priority implementation order for your specific situation.
Deliverable: Schema gap report + implementation brief
📄
llms.txt Build Agent
Builds the machine-readable instructions file AI systems use to understand your brand, expertise, and preferred content. A signal layer most brands have not built yet.
Deliverable: Completed llms.txt file + documentation
✍️
Content Brief Agent
Produces research-backed content briefs optimised for AI retrieval - built around the questions AI systems are answering in your sector, not keyword-stuffed templates.
Deliverable: Briefs per month (tier-dependent)
📡
Citation Recovery Agent
Identifies where your competitors are being cited in AI responses you should appear in. Maps the gap and produces a content and authority-building plan to close it.
Deliverable: Citation gap report + recovery plan
🔗
Attribution Gap Agent
Maps the disconnect between your current traffic sources and your actual AI-era visibility. Identifies where value is leaking and what to build to recover it.
Deliverable: Attribution analysis + priority actions

Agents are deployed in sequence as part of your overall strategy. The Snapshot is always the starting point. The right order after that depends on what it surfaces.

One-off diagnostic

Search Visibility
Strategy Audit.

Not a report generated by a tool. Not a templated checklist with your logo on it. A hands-on strategic deep-dive conducted personally, across all three layers of modern search, with a clear output you can act on immediately.

This is where most clients start. The Audit gives you an honest picture of where you stand, where your competitors are winning visibility you should own, and a prioritised roadmap for what to build and in what order.

Delivered over two to three weeks from kick-off, with a live 90-minute workshop call to walk through the findings and agree your next steps. You leave with a document and a clear direction, not a PDF you file and forget.

Full technical SEO and AI visibility audit across ChatGPT, Gemini, and Perplexity
Discovery platform review: LinkedIn, YouTube, Reddit, directories
Competitor comparison across all three layers of modern search
Gap analysis and opportunity mapping for your specific position
Prioritised strategic roadmap built around your actual situation
90-minute workshop call to present findings, answer questions, agree priorities
Implementation guidance - you leave knowing exactly what to do first
The Human Algorithm Playbook included
£1,495
One-off. 2-3 week turnaround from kick-off.
Human in the loop - always
Personally conducted - no AI-generated filler
Tailored to your brand, sector, and competitive landscape
90-min live workshop to present findings and agree next steps
Prioritised roadmap you can hand directly to your team
Honest assessment - including what is not worth doing
Short discovery call first to confirm scope at no charge
Most clients use the Audit as their entry point into either the Advisory or Partnership - it defines exactly which is right for their situation.
Request audit information
Not this

A course to watch

Another 8-module programme that takes 12 hours to complete and sits half-finished in a tab.

Not this

An agency retainer

A team of juniors doing the work while you get a monthly report and a fortnightly call with an account manager.

This

Senior strategic thinking, direct

One specialist. No handoffs. The clarity and direction to make your team significantly more effective in the AI era.

The shift that changes everything

Orchestrating agents is the
new competitive advantage.

Agentic search is here. AI systems are not just answering queries - they are taking actions, making recommendations, and choosing which brands to surface. The teams winning right now have a human orchestrating the agent stack, not just running individual prompts.

This is not about learning to prompt ChatGPT better. It is about developing the strategic judgement to know which agents to deploy, in what order, with what guardrails - and when to override them. That judgement is not something AI replaces. It is what makes the difference.

🎯

Strategic clarity in an unclear landscape

The AI search ecosystem is fragmented and fast-moving. A framework means you make decisions with confidence instead of guessing.

First-mover advantage is still available

Most brands have not started. The ones building entity authority and AI retrieval signals now will be very hard to displace in 18 months.

🔄

Agentic search changes the rules again

As AI agents handle more of the discovery journey, the brands they surface by default are the ones that built the right signals early.

🧠

You become the authority inside your org

Not just better at your job - the person who can genuinely lead your company through the most significant shift in search in 20 years.

At a glance

Which is right for you?

Feature Playbook
£9.99
Foundations
£499/mo
Advisory
£1,200/mo
Partnership
£2,500/mo
Audit
£1,495
Self-directed learning
Monthly strategy calls-1/month2/monthWeekly-
Personalised to your brand-
Async guidance-EmailSlackUnlimited-
Competitor monitoring--
Content + schema review--3/monthUnlimited-
Workshop call----
Strategic roadmap---
Best for Learn the framework Getting started Active implementation Full partnership Diagnostic entry point
Common questions

Before you get in touch.

Where should I start?

The free Snapshot is always the best first step - it gives you a clear picture of where you stand without any commitment. If you want the framework first, the Playbook is the entry point. If you want to move quickly, start with the Audit.

Is this AI-generated advice?

No. Every Snapshot, Audit, and advisory engagement is personally conducted. AI tools are used as part of the research process - the same way you would use any specialist tool - but the thinking, strategy, and recommendations are human. That is the whole point.

What is agentic search and why does it matter?

Agentic AI systems handle tasks on behalf of users - researching, comparing, and making recommendations autonomously. The brands they surface are the ones that have built the right entity authority and retrieval signals. It is early enough to get ahead of this.

How quickly will we see results?

Entity and schema signals typically show within 4-8 weeks. AI citation improvements take 2-4 months. This work compounds over time - brands building foundations now will be in a significantly stronger position in 12 months than those who wait.

Do I need the Audit before monthly advisory?

Not necessarily. Many clients join Foundations or Advisory directly and use monthly calls to develop their strategy. The Audit is the faster route to a complete picture, but it is not a prerequisite.

Who is this consultancy for?

Marketing managers and heads of digital at established B2B and B2C businesses who want to build genuine AI search visibility. You need an in-house team with capacity to implement - this is strategic direction, not execution on your behalf.

Start here

Not sure where to start?

The free Visibility Snapshot takes two minutes to request and gives you a clear, expert picture of where you stand right now. No AI-generated filler, no commitment, delivered within 48 hours.

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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.