The Human
Algorithm Playbook.
60+ pages of what actually works in AI search. Entity authority, structured data, content architecture, discovery platforms, and a 90-day action plan. The framework before the investment.
Instant access
Everything you need
to understand the shift.
Not a list of AI tools to try. Not a generic overview of what ChatGPT does. A practical framework for building genuine AI search visibility - based on what actually changes where brands appear in AI responses.
Written for business owners and founders who want to understand the landscape, make sense of it without the jargon, and decide what to do next. Human-authored throughout.
llms.txt introduction and implementation guide
AI Overview eligibility checklist
Competitor analysis framework
Glossary of AI search terminology
Why AI search changes everything
The shift from ranking to retrieval - and what it means for how you think about your marketing
Entity authority: what it is and how to build it
Practical steps to make your brand a recognised entity that AI systems understand and trust
Schema that matters for AI retrieval
Which structured data types AI assistants actually use - and how to implement them without a developer for most of them
Content architecture for AI citation
How to structure and format pages so AI assistants extract and cite your content in their responses
Discovery platforms and off-site signals
LinkedIn, YouTube, Reddit, and the directories AI systems use to validate brand authority
Your 90-day action plan
A prioritised sequence of actions, broken into four-week phases, that you can hand to your team and start this week
Right for
this person.
The Playbook is designed for business owners and founders who want to understand the AI search landscape properly before deciding what to do next. It is practical, not theoretical.
You want the full framework first
Before committing to a Snapshot, the Strategy & Roadmap, or ongoing support, you want to understand the landscape properly so you can evaluate any recommendation on its merits.
You'd like something clear to come back to
A well-structured document that explains what AI search is, why it matters, and what to do about it, useful to reread yourself or share with anyone helping you with your marketing.
You'd like to try this yourself first
Whether it's just you or a small team, the 90-day roadmap is written so you can follow it step by step without needing anyone else to interpret it for you.
For a personalised expert assessment of your specific situation, start with the free Visibility Snapshot instead.
For a complete, written plan built around your business, the Strategy & Roadmap is the right next step after the Playbook.
For ongoing help putting it into practice, Monthly Support or the AI Search Consultancy pick up where the Playbook leaves off.
Included free with Monthly Support and the AI Search Consultancy. If you're considering either, you don't need to buy it separately.