Free Calculator

How much traffic are
you actually losing?

AI Overviews, zero-click results and featured snippets are absorbing clicks before they reach your site. Find out how much, and what it's worth.

Monthly Search Volume
Total impressions for your target keyword(s) per month
🔍
Value Per Visit (£)
Average revenue or lead value per organic visit
£
Your Current CTR: 5%
Click-through rate from search results to your site
1%10%20%30%40%
Your keyword type, affects zero-click rate

Your visibility is leaking.

Here's where your clicks are going, and what that costs.

Clicks lost to
zero-click / AI
Clicks reaching
your site
Monthly value
being lost
Where your search volume goes
Zero-click / AI absorbed
Impressions → no click
Reaches your site
Where clicks go
Est. share
Clicks lost
Clicks kept
AI Overviews / Featured SnippetsGoogle answers the query directly
0
Zero-click (no result chosen)User searches, reads SERP, leaves
0
Competitor clicksUser clicks, but not you
0
Your siteClicks that actually reach you
💡

Insight

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Your site is losing traffic to AI every month.

Get your free AI Search Visibility Snapshot: a personalised breakdown of exactly where your clicks are going, and the highest-leverage fix for your site.

Takes 60 seconds ↓

No spam. No pitch call. Just your data and the fix.

How it works

Understanding zero-click search

The shift
~60% of searches end without a click
AI Overviews, featured snippets, knowledge panels and People Also Ask boxes answer the query before the user ever visits a site.
The impact
Informational keywords hit hardest
How-to guides, definitions and explainers, the content most businesses rely on for traffic, are the most vulnerable to AI absorption.
The fix
Shift from information to authority
The brands that survive the zero-click era own proprietary frameworks, original data and perspectives that AI systems must cite, not just summarise.
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Frequently Asked Questions

Common questions about AI search, AEO, and how Sticky Frog helps B2B businesses get cited by AI engines.

What is AEO (Answer Engine Optimisation)?

AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content, entity data, and online presence so that AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your business in their generated answers. Unlike traditional SEO, which targets click-through traffic, AEO targets citation: being the source an AI engine recommends when someone asks a relevant question.

Why does AI search visibility matter for B2B businesses?

B2B buyers increasingly use AI tools like ChatGPT and Perplexity to generate vendor shortlists before making contact. If your business is not cited by these AI engines, you are invisible to these buyers at the most critical point in their decision-making process. AI shortlisting makes AI search visibility a strategic priority for any B2B business.

What is the difference between SEO, AEO, and GEO?

SEO focuses on ranking in traditional Google search results. AEO (Answer Engine Optimisation) focuses on being cited in AI-generated answers on ChatGPT and Perplexity. GEO (Generative Engine Optimisation) focuses on appearing in outputs of generative AI tools. Sticky Frog specialises in AEO for B2B businesses and professional services.

What is an llms.txt file and does my website need one?

An llms.txt file is a plain-text file at the root of your domain that tells AI language model crawlers what content to index, trust, and cite. It is the AI equivalent of robots.txt. Most business websites do not yet have one, making it a meaningful competitive advantage in AI search visibility.

How long does it take to see results from AEO?

AI search visibility improvements can begin within 4 to 8 weeks for technical fixes like schema markup and llms.txt. Content-driven citation builds over 3 to 6 months. The AI Visibility Accelerator is a minimum 6-month engagement delivering results across ChatGPT, Perplexity, Google AI Overviews, YouTube, and Reddit.