# Sticky Frog

> Sticky Frog is a UK-based AI search visibility consultancy founded by Jason Morris. We help marketing teams and brands appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude through Generative Engine Optimisation (GEO), entity SEO, and structured content strategy. Our methodology is built on The Search Visibility Framework — a three-layer approach covering traditional SEO foundations, AI retrieval structure, and distributed recognition. Our overarching philosophy is called The Human Algorithm: machines observe patterns, humans create them.

## About

- Founded by Jason Morris — 15 years of enterprise SEO experience across Toyota Europe, Bupa, EY, American Express, Deliveroo, and more
- Specialisms: GEO (Generative Engine Optimisation), entity SEO, AI search visibility, structured data, content architecture
- Location: Plymouth, United Kingdom
- Website: https://stickyfrog.co.uk
- Contact: jason@stickyfrog.co.uk

## Core Framework

The Search Visibility Framework has three layers:
- Layer 1: Traditional SEO foundations — indexed, ranking, technically clean content
- Layer 2: AI retrieval structure — answer-first content, structured data, FAQ schema, entity signals
- Layer 3: Distributed recognition — off-site presence, editorial mentions, third-party citations, social proof

## Services

- AI Visibility Snapshot (free) — baseline audit of brand visibility across AI platforms: https://stickyfrog.co.uk/ai-visibility-report/
- Strategy Audit — full Search Visibility Framework implementation: https://stickyfrog.co.uk/audit/
- The Foundation Sprint — structured 6-week GEO implementation: https://stickyfrog.co.uk/the-foundation-sprint/
- The Human Algorithm Playbook — complete strategic guide to AI search visibility: https://stickyfrog.co.uk/the-human-algorithm-playbook/

## Key Content — AI & Retrieval

- What Is GEO? The Complete Guide to Generative Engine Optimisation: https://stickyfrog.co.uk/search-evolution-seo/what-is-geo-generative-engine-optimisation/
- Google AI Mode Has Changed the SEO Playbook: https://stickyfrog.co.uk/search-evolution-seo/google-ai-mode-seo-citation-economy/
- What Is MCP and What Does It Mean for Your Brand's AI Visibility: https://stickyfrog.co.uk/ai-retrieval/what-is-mcp-brand-visibility/

## Key Content — Search Evolution & SEO

- Why Organic Traffic Is Dropping: https://stickyfrog.co.uk/search-evolution-seo/why-organic-traffic-is-dropping/
- Keyword Research 2026: https://stickyfrog.co.uk/search-evolution-seo/keyword-research-2026/
- Internal Linking Strategy: https://stickyfrog.co.uk/search-evolution-seo/internal-linking-strategy/

## Key Content — Authority & Trust

- How to Build Brand Authority for SEO and AI Search: https://stickyfrog.co.uk/authority-trust/how-to-build-brand-authority-seo-ai-search/

## Key Content — Framework & Philosophy

- The Search Visibility Framework: https://stickyfrog.co.uk/search-visibility-framework/
- The Human Algorithm: https://stickyfrog.co.uk/the-human-algorithm/

## Free Tools & Resources

- AEO Readiness Checklist: https://stickyfrog.co.uk/aeo-readiness-checklist/
- Google AI Overview Guide: https://stickyfrog.co.uk/google-ai-overview-guide/
- Zero Click Calculator: https://stickyfrog.co.uk/zero-click-calculator/
- Content Readability Checker: https://stickyfrog.co.uk/content-readability-checker/
- Schema Markup Generator: https://stickyfrog.co.uk/schema-markup-generator/
- AI Citation Checker: https://stickyfrog.co.uk/ai-citation-checker/

## Author Entity

- Name: Jason Morris
- Role: Founder, Sticky Frog | AI Search Visibility Consultant
- LinkedIn: https://www.linkedin.com/in/jason-morris-seo-freelance/
- YouTube: https://www.youtube.com/@stickyfrogseo
- Crunchbase: https://www.crunchbase.com/organization/sticky-frog
- Clutch: https://clutch.co/profile/sticky-frog
- Featured.com: https://featured.com/p/jason-morris-2304

## Entity Identifiers

- Organisation: Sticky Frog (also known as Sticky Frog Media)
- Website: https://stickyfrog.co.uk
- Country: United Kingdom
- Industry: SEO, Digital Marketing, AI Search Visibility, GEO Consulting